CLIENT
L’Oréal Paris/Féria.
PRODUCTION CO.
Venus Entertainment, bicoastal.
Matthew Rolston, director; Bob Gantz, DP; Kerstin Emhoff, executive producer; Skot Bradford, producer. Shot at The Lot, Hollywood.
AGENCY
McCann-Erickson, New York.
Matt Lester and Thomas Hackett, group creative directors; Martha Brooks, creative director/art director; Terry Kidder, creative director/copywriter; Christian Hosford, art director; Judi Nierman, executive producer.
EDITORIAL
Version2. Editing, New York.
Tina Mintus, editor; Thomas Ostuni, assistant editor.
POST
Company 3, New York.
Billy Gabor, colorist; Lisette Torres, producer.
VISUAL EFFECTS
Picture Mill, Hollywood.
Jose Ortiz, 3-D animator; Josh Novak, 2-D animator; Brad Berling, designer; William Lebeda, creative director; Ty Van Huisen, producer.
AUDIO POST
Sound Lounge, New York.
Glen Landrum, mixer.
THE SPOT
The music video-style :30 "Color of Your Voice/Beyoncé" features the singer/ actress illustrating the color power of L’Oréal’s Féria line of hair colors.
Spot broke Feb. 8.