Havas Worldwide has appointed Beth Pasciucco to serve as managing director, global financial services practice leader, and global client lead. Pasciucco will focus on developing innovative growth strategies, acquisition marketing, and brand and customer experiences across the financial sector and beyond, and will also have responsibility for key client relationships. Based out of the network’s New York headquarters, Pasciucco will report to Havas Creative Group and Havas Worldwide CEO Andrew Benett.
Pasciucco’s appointment reflects Havas’ commitment to providing clients with top-notch, diverse talent to meet the ever-changing world of marketing. Her hire is part of Havas’s strategy to create best-in-class practice areas focused on developing innovation, best practices, and thought leadership.
“Our goal is to help our clients grow their businesses into the future, and we are always looking at new ways to do that. Beth’s excellent track record in building brands in complex categories—including the financial sector—and her expertise in helping brands cultivate customer relationships, will be of great benefit to our clients,” Benett said.
Prior to joining Havas, Pasciucco was managing director and head of brand management and customer experience at AXA. Her previous experience includes serving as chief marketing officer, global wealth management group at Morgan Stanley and as a managing director, director of institutional marketing at Putnam Investments. She was named a worldwide partner and the director of global marketing for a division of Mercer Consulting, and also held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments, managing the brand and retail promotion to individual investors.
“The move to Havas represents not just the next step in my career, but also a homecoming,” said Pasciucco, who began her career on the ad agency side of the business at Arnold Worldwide, a Havas Creative Group agency. “Havas looks very different now, with its bold ambition to create the most integrated client offering available anywhere.”
Pasciucco holds a BA in English from College of the Holy Cross and is a member of the Board of Trustees for Next Step Foundation, Cambridge, MA.
