Havas Worldwide has appointed Beth Pasciucco to serve as managing director, global financial services practice leader, and global client lead. Pasciucco will focus on developing innovative growth strategies, acquisition marketing, and brand and customer experiences across the financial sector and beyond, and will also have responsibility for key client relationships. Based out of the network’s New York headquarters, Pasciucco will report to Havas Creative Group and Havas Worldwide CEO Andrew Benett.
Pasciucco’s appointment reflects Havas’ commitment to providing clients with top-notch, diverse talent to meet the ever-changing world of marketing. Her hire is part of Havas’s strategy to create best-in-class practice areas focused on developing innovation, best practices, and thought leadership.
“Our goal is to help our clients grow their businesses into the future, and we are always looking at new ways to do that. Beth’s excellent track record in building brands in complex categories—including the financial sector—and her expertise in helping brands cultivate customer relationships, will be of great benefit to our clients,” Benett said.
Prior to joining Havas, Pasciucco was managing director and head of brand management and customer experience at AXA. Her previous experience includes serving as chief marketing officer, global wealth management group at Morgan Stanley and as a managing director, director of institutional marketing at Putnam Investments. She was named a worldwide partner and the director of global marketing for a division of Mercer Consulting, and also held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments, managing the brand and retail promotion to individual investors.
“The move to Havas represents not just the next step in my career, but also a homecoming,” said Pasciucco, who began her career on the ad agency side of the business at Arnold Worldwide, a Havas Creative Group agency. “Havas looks very different now, with its bold ambition to create the most integrated client offering available anywhere.”
Pasciucco holds a BA in English from College of the Holy Cross and is a member of the Board of Trustees for Next Step Foundation, Cambridge, MA.
Review: Writer-Directors Scott Beck and Bryan Wood’s “Heretic”
"Heretic" opens with an unusual table setter: Two young missionaries from The Church of Jesus Christ of Latter-day Saints are discussing condoms and why some are labeled as large even though they're all pretty much a standard size. "What else do we believe because of marketing?" one asks the other.
That line will echo through the movie, a stimulating discussion of religion that emerges from a horror movie wrapper. Despite a second-half slide and feeling unbalanced, this is the rare movie that combines lots of squirting blood and elevated discussion of the ancient Egyptian god Horus.
Our two church members — played fiercely by Sophie Thatcher and Chloe East — are wandering around trying to covert souls when they knock on the door of a sweet-looking cottage. Its owner, Mr. Reed, offers a hearty "Good afternoon!" He welcomes them in, brings them drinks and promises a blueberry pie. He's also interested in learning more about the church. So far, so good.
Mr. Reed is, of course, if you've seen the poster, the baddie and he's played by Hugh Grant, who doesn't go the snarling, dead-eyed Hannibal Lecter route in "Heretic." Grant is the slightly bumbling, bashful and self-mocking character we fell in love with in "Four Weddings and a Funeral," but with a smear of menace. He gradually reveals that he actually knows quite a bit about the Mormon religion — and all religions.
"It's good to be religious," he says jauntily and promises his wife will join them soon, a requirement for the church. Homey touches in his home include a framed "Bless This Mess" needlepoint on a wall, but there are also oddities, like his lights are on a timer and there's metal in the walls and ceilings.
Writer-directors Scott Beck and Bryan Wood — who also... Read More