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    Beth Pasciucco joins Havas Worldwide

    By SHOOTUpdated:No Comments1265 Views
    NEW YORK --

    Havas Worldwide has appointed Beth Pasciucco to serve as managing director, global financial services practice leader, and global client lead. Pasciucco will focus on developing innovative growth strategies, acquisition marketing, and brand and customer experiences across the financial sector and beyond, and will also have responsibility for key client relationships. Based out of the network’s New York headquarters, Pasciucco will report to Havas Creative Group and Havas Worldwide CEO Andrew Benett.

    Pasciucco’s appointment reflects Havas’ commitment to providing clients with top-notch, diverse talent to meet the ever-changing world of marketing. Her hire is part of Havas’s strategy to create best-in-class practice areas focused on developing innovation, best practices, and thought leadership.

    “Our goal is to help our clients grow their businesses into the future, and we are always looking at new ways to do that. Beth’s excellent track record in building brands in complex categories—including the financial sector—and her expertise in helping brands cultivate customer relationships, will be of great benefit to our clients,” Benett said.

    Prior to joining Havas, Pasciucco was managing director and head of brand management and customer experience at AXA. Her previous experience includes serving as chief marketing officer, global wealth management group at Morgan Stanley and as a managing director, director of institutional marketing at Putnam Investments. She was named a worldwide partner and the director of global marketing for a division of Mercer Consulting, and also held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments, managing the brand and retail promotion to individual investors.

    “The move to Havas represents not just the next step in my career, but also a homecoming,” said Pasciucco, who began her career on the ad agency side of the business at Arnold Worldwide, a Havas Creative Group agency. “Havas looks very different now, with its bold ambition to create the most integrated client offering available anywhere.”

    Pasciucco holds a BA in English from College of the Holy Cross and is a member of the Board of Trustees for Next Step Foundation, Cambridge, MA. 

    Tags:Beth PasciuccoHavas Worldwide



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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