BETC Paris has brought six new creatives into the fold. They are sr. copywriter Alexis Benoit, sr. art director David Derouet, and a pair of teams: sr. creatives Axel Orliac and Laurent Dravet; and sr. copywriter Stephan Schwarz and sr. art director Jacques Decazes. They will work under the creative leadership of Stephane Xiberras, president and executive creative director.
Benoit had been at such shops as CLM BBDO, DDB Paris and Deutsch Los Angeles. At BETC he will team with sr. art director/creative director Eric Astorgue. Benoit’s work has been recognized at Cannes Lions (Gold), Clio Awards (Grand Prix) and D&AD (Yellow Pencils).
Derouet started his advertising career at Y&R Paris, before working at devarrieuxvillaret, BBDP&Fils, V/DDB Paris, and Australie. At BETC, David Derouet will be working alongside copywriter Adrian Skenderovic. His work was awarded at the Cannes Lions (Gold for Water Talks, Bronze for Abbe Pierre Foundation).
Orliac and Dravet have experience in several ad agencies, such as TBWA Paris, Leo Burnett Paris, CLM BDDO Paris, Publicis Conseil and Y&R Paris. Their work has earned more than 30 international prizes, including four awards at Cannes Lions.
Schwarz worked on the advertiser side for 15 years before moving into the agency arena at Change where he began his creative partnership with Decazes, who had sold his digital creative studio to the company. Schwarz and Decazes then moved to Herezie, before coming back to Change as digital creative heads.
