BETC Paris has brought six new creatives into the fold. They are sr. copywriter Alexis Benoit, sr. art director David Derouet, and a pair of teams: sr. creatives Axel Orliac and Laurent Dravet; and sr. copywriter Stephan Schwarz and sr. art director Jacques Decazes. They will work under the creative leadership of Stephane Xiberras, president and executive creative director.
Benoit had been at such shops as CLM BBDO, DDB Paris and Deutsch Los Angeles. At BETC he will team with sr. art director/creative director Eric Astorgue. Benoit’s work has been recognized at Cannes Lions (Gold), Clio Awards (Grand Prix) and D&AD (Yellow Pencils).
Derouet started his advertising career at Y&R Paris, before working at devarrieuxvillaret, BBDP&Fils, V/DDB Paris, and Australie. At BETC, David Derouet will be working alongside copywriter Adrian Skenderovic. His work was awarded at the Cannes Lions (Gold for Water Talks, Bronze for Abbe Pierre Foundation).
Orliac and Dravet have experience in several ad agencies, such as TBWA Paris, Leo Burnett Paris, CLM BDDO Paris, Publicis Conseil and Y&R Paris. Their work has earned more than 30 international prizes, including four awards at Cannes Lions.
Schwarz worked on the advertiser side for 15 years before moving into the agency arena at Change where he began his creative partnership with Decazes, who had sold his digital creative studio to the company. Schwarz and Decazes then moved to Herezie, before coming back to Change as digital creative heads.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More