By Mesfin Fekadu, Music Writer
LOS ANGELES (AP) --The 2019 BET Awards featured a number of contemporary pop and rap stars who are dominating the charts, from Cardi B to Lil Nas X. But the show belonged to artists viewed as icons in the black community, including singer Mary J. Blige, filmmaker Tyler Perry and the late rapper Nipsey Hussle.
Hussle, a respected and beloved community activist in South Los Angeles who was shot to death on March 31, posthumously earned the Humanitarian Award on Sunday night. His family, including his mother, father, grandmother, children and fiancée, actress Lauren London, accepted the honor on his behalf.
“I just want to thank you guys for all the love and support, and the marathon continues again,” London said onstage during the Sunday (6/23) awards ceremony at the Microsoft Theater in Los Angeles.
John Legend, DJ Khaled, YG and Marsha Ambrosius celebrated Hussle, born Ermias Asghedom, with a performance. Hussle also won best male hip-hop artist, besting Drake, J. Cole, Travis Scott, Meek Mill and 21 Savage.
Blige, who earned the Lifetime Achievement Award, ran through her hits during a lengthy performance, which featured Lil Kim and Method Man. The R&B star went from “My Life” to “No More Drama” to “Just Fine,” when audience members turned the aisles into “Soul Train” lines as they showed their best dance moves while the Queen of Hip-Hop Soul sang onstage.
Rihanna presented Blige with the award, who earned a standing ovation as she walked to the stage.
“Yeah, I know, a lot of hair,” she said in her curly blonde-do. “It’s a big day.”
“Mommy, I love you and I want to thank you for your love and understanding,” Blige said as her mom teared up in the audience.
The nine-time Grammy winner and two-time Oscar nominee went on to thank her father, saying she was happy their “relationship is healed.” She also thanked her siblings, nieces, nephews, cousins, aunts, uncles and friends, including longtime collaborator Diddy.
Another standing ovation during the nearly four-hour show came when The Exonerated Five — whose profiles were recently raised with the release of a Netflix series based on their lives — introduced a performance by R&B singer H.E.R. and rapper YBN Cordae. Korey Wise, Kevin Richardson, Yusef Salaam, Raymond Santana and Antron McCray spoke onstage as audience members got out of their seats to cheer them on. Directed by Ava DuVernay, “When They See Us” tells of the wrongful conviction of five black and Latino teenagers for the 1989 assault on a white female jogger in Central Park.
The audience also erupted in cheers for media mogul Tyler Perry, who earned the Ultimate Icon Award, presented to him by Taraji P. Henson.
“When I built my studio, I built it in a neighborhood that is one of the poorest black neighborhoods in Atlanta so that young black kids could see that a black man did that, and they could do it too,” Perry said. “The studio was once a Confederate army base … which meant that there were Confederate soldiers on that base plotting and planning on how to keep 3.9 million negroes enslaved. Now that land is owned by one negro.”
Lil Nas X also got the loud applause from the crowd when he brought his global country-rap hit “Old Town Road” to life with a performance at a makeshift Western saloon alongside country singer Billy Ray Cyrus. In a yellow fringe jacket, yellow chaps and a black cowboy hat, Lil Nas X worked the stage as dancers in denim shorts, leather vests and cowboy hats performed behind him.
Lizzo also had a fiery performance with “Truth Hurts,” which featured her playing the flute while twerking. Cardi B, the most nominated act with seven, kicked off the show with an explosive performance. She won two prizes — best female hip-hop artist and album of the year for her major-label debut, “Invasion of Privacy.”
“I’m glad I made an album that your sister, your mother, your grandmother (likes),” she said of the project, which also won the Grammy for best rap album earlier this year.
Childish Gambino, who didn’t attend the show, won the top prize — video of the year — for “This Is America.” Beyoncé was named best female R&B/pop artist, and Bruno Mars won best male R&B/pop artist.
Actress Regina Hall, who hosted the show, told a number of jokes throughout the night. She was hilarious after Regina King — who won an Oscar this year for her role in “If Beale Street Could Talk” — was announced as the winner of best actress, an award Hall was also nominated for.
“She said King? So I lost?” Hall asked when a producer followed with: “We need you to announce the next performance.”
“Why am I announcing the next performance? That’s why I hosted (the awards show),” Hall said. “You tell them I said, ‘You can go to Beale Street and get the (girl) who won and you let her introduce it.’”
A list of winners at the 2019 BET Awards
— Video of the year: Childish Gambino, “This Is America”
— Best female R&B/pop artist: Beyoncé
— Best male R&B/pop artist: Bruno Mars
— Best female hip-hop artist: Cardi B
— Best male hip-hop artist: Nipsey Hussle
— Best new artist: Lil Baby
— Best group: Migos
— Best collaboration: Travis Scott featuring Drake, “Sicko Mode”
— Album of the year: Cardi B, “Invasion of Privacy”
— Viewers’ choice award: Ella Mai, “Trip”
— Lifetime achievement award: Mary J. Blige
— Humanitarian award: Nipsey Hussle
— Ultimate icon award: Tyler Perry
— Dr. Bobby Jones best gospel/inspirational award: Snoop Dogg featuring Rance Allen, “Blessing Me Again”
— Best actress: Regina King
— Best actor: Michael B. Jordan
— Best movie: “Blackkklansman”
— Youngstars award: Marsai Martin
— Sportswoman of the year: Serena Williams
— Sportsman of the year: Stephen Curry
— BET HER award: H.E.R., “Hard Place”
— Video director of the year: Karena Evans
— Best international act: Burna Boy (Nigeria)
— Best new international act: Sho Madjozi (South Africa)
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More