A man carrying a bagful of groceries sees a dog further down the sidewalk urinating on the side of a building. The canine then scampers across the street to do the same on a parked motorcycle.
The guy is in panic mode upon the latter sight but thinks quickly to avoid a tinkling disaster, grabbing a piece of raw steak from his grocery bag and throwing it towards the dog. Predictably the dog goes for the beef and the motorcycle is spared a dousing.
The twist then comes when the man gets aboard another bike altogether. Turns out the original motorcycle wasn’t even his.
A supered explanation appears on screen, which reads, “Every Yamaha feels like yours.”
Harold Einstein of bicoastal/international Station Film directed “Dog,” part of a two-spot campaign produced by Station and Milan-based H Films for Italian agency 1861 United.
Einstein’s support team included exec producer Stella Orsini and producer Federica Dordoni. The DP was Ramsey Nickell.
The 1861 creative team included executive creative directors Roberto Battaglia and Pino Rozzi, copywriters Francesco Poletti and Luca Beato, and art directors Serena Di Bruno and Aureliano Fontana.
Editor was Chuck Willis of Cutting Room, New York. Susan Willis exec produced for Cutting Room with Michael Ramirez serving as assistant editor. Jun Mizumachi was the sound designer.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More