Breathtaking footage of birds flying in “V” formation over the sea is accompanied by three telling supered messages. The first explains that the birds fly in this formation to reduce wind resistance. The second notes that “nature has taught us that, together, we can do much more.” And the third advises us to join WWF “for a better world.”
This simple example of teamwork reflecting the virtue of working together and accomplishing something greater than the sum of its parts is the creative backbone of this campaign out of 141 SohoSquare, a unit of Grey141 in Brazil.
“Birds” is one of three movies in a campaign dubbed “Together.” The others show: fish swimming in a school to look larger and thus ward off predators; and penguins coming close together to gain body warmth and survive in frigid temperatures.
Peter Siaretta of production house Casablanca and Ritmika directed the three public service spots.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More