This spot takes us on a Dirty Jobs-like tour from a mine/landfill to a factory with smokestacks belching out pollution to a cargo ship moving across the ocean to a transport truck. Both the ship and the truck are gasoline driven, casting pollutants into the air.
The common bonds to these different sites is that the people working in them are miniature models and the product/cargo in each black-and-white scene is housed in pink containers. (Miniatures were set against the backdrop of real locations.)
The final venue is a retail store in which a man holds a pink container, his little daughter looking on. The camera reveals that the pink package contains an energy efficient light bulb, the irony being that so much negative environmental impact goes into the manufacturing and the transport of the eco-friendly bulb.
Two successive supers appear which read: “You’re doing your part”/”It’s our job to help government and industry do theirs.”
An end tag contains the panda bear logo of the sponsor, the World Wildlife Federation (WWF) of Canada.
The team of Woods+Low from OPC, Toronto, directed “Light Bulb” for agency DraftFCB, Toronto.
The DraftFCB team included creative director Robin Heisey, creative director/art director Joe Piccolo, creative director/copywriter Chris Taciuk, art director Oliver Brooks, copywriter Mike Richardson and producer Kelly Cavanaugh.
Harland Weiss exec produced for OPC with Donovan Boden serving as producer. Chris Woods was the DP.
Editor was Johnny Devries of School Editing, Toronto.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More