This :60 opens on a man driving his VW Golf GTI down a road with an emergency vehicle fast approaching from the opposite direction, its red lights flashing. Turns out the man is dreaming about motoring about in his GTI as the camera reveals him to be asleep in bed, the flashing red light coming from his digital alarm clock. His wife/girlfriend gets out of bed, and takes a shower. The water pouring out of the shower head segues to the guy in his GTI driving through rain. Similarly when she’s using the hair dryer, his GTI is whipping up wind as it speeds through a tunnel.
Nothing still seems to rouse our guy from slumber–or from the GTI ride he’s dreaming about. Sun pours in from a nearby window, causing him to turn over in bed and the GTI to similarly swerve and rechart its course.
The woman then hops onto bed in an attempt to wake her man. This causes the man’s body to pop up at the impact–but he remain asleep as his car jumps over a bump.
She then pulls his blanket off, making him cold. This translates into his driving through the snow.
Finally she takes his car keys off the night stand, the resulting slight jingling noise being enough to wake him. She throws him the keys as an end tag reads, “Its a GTI,” followed by the VW logo.
Titled “Dream,” this :60 was directed by Greg Gray of Velocity Films, Johannesburg and Cape Town, for Ogilvy Cape Town.
Helena Woodfine produced for Velocity with Paul Gilpin serving as DP.
The agency creative team included creative director Gordon Ray, senior art director Jamie Mietz and producer Emmy Laundy.
Editor was Ricky Boyd of Deliverance, Cape Town.
Music company was B&S Studios, which rearranged the rock hit “Sweet Dreams.”
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More