A man finds a coin on the sidewalk as he approaches his Volvo automobile. His female companion then enters the picture as they both jockey to get in the driver’s seat. The solution: he flips the coin and she wins, placing her behind the wheel of the Volvo.
They embark on a driving trip in which coin tosses cause the journey to take different fun twists and turns along the way–including his losing and having to skinny dip, his winning and getting the chance to drive the automobile, whether or not to give a lift to a shepherd and so on. Each coin flip decision sparks a new adventure.
A parting super reads, “A different journey. The new Volvo V40.”
Tomas Jonsgarden directed this :60 via Flodellfilm, Stockholm, for agency Forsman & Bodenfors, Stockholm. Jonsgarden is handled stateside by Anonymous Content.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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