Moxie Pictures‘ director Sean Meehan tests a man’s addiction to his new car in this :90 produced by Soma Films, Sydney, for Volkswagen out of DDB Sydney. The spot features a man so enthralled with his new VW Touareg that he manages to navigate his way to the vehicle in a slumbered trance each night, even when his wife hides the keys.
The campaign–for the Australian market–also features an interactive website where visitors can explore the new vehicle with the sleepwalking man.
“Sleepwalker” opens on a boy delivering newspapers along a quiet suburban street. We cut to a man abruptly awoken by the tap of the newspaper on the side of the vehicle where he has apparently been sleeping. He rubs his eyes, and surveys the car, unabashed by the location of his rest. We cut to a shot of the man comfortably tucking himself into his actual bed, only to see him waking in his car moments later. Despite changing snoozing locations, the man repeatedly finds himself tumbling out of the car in the morning; one morning with his toddler daughter in his arms and another entirely naked.
His wife finally decides to intervene. The couple journeys to a hotel for a night’s rest, where the wife stealthily locks the car keys in a safe box. As the two cuddle into a relaxed sleep, we see the super, “The new Touareg.” We then cut to a shot of a family staring curiously at an off-screen subject as they load their luggage into their car. We see the subject of their stares after cutting to the man sleeping on top of his VW in the hotel’s parking lot, accompanied by the super, “Fall in luxury.”
The spot closes with the VW logo and tag, “Das Auto.”
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More