Moxie Pictures‘ director Sean Meehan tests a man’s addiction to his new car in this :90 produced by Soma Films, Sydney, for Volkswagen out of DDB Sydney. The spot features a man so enthralled with his new VW Touareg that he manages to navigate his way to the vehicle in a slumbered trance each night, even when his wife hides the keys.
The campaign–for the Australian market–also features an interactive website where visitors can explore the new vehicle with the sleepwalking man.
“Sleepwalker” opens on a boy delivering newspapers along a quiet suburban street. We cut to a man abruptly awoken by the tap of the newspaper on the side of the vehicle where he has apparently been sleeping. He rubs his eyes, and surveys the car, unabashed by the location of his rest. We cut to a shot of the man comfortably tucking himself into his actual bed, only to see him waking in his car moments later. Despite changing snoozing locations, the man repeatedly finds himself tumbling out of the car in the morning; one morning with his toddler daughter in his arms and another entirely naked.
His wife finally decides to intervene. The couple journeys to a hotel for a night’s rest, where the wife stealthily locks the car keys in a safe box. As the two cuddle into a relaxed sleep, we see the super, “The new Touareg.” We then cut to a shot of a family staring curiously at an off-screen subject as they load their luggage into their car. We see the subject of their stares after cutting to the man sleeping on top of his VW in the hotel’s parking lot, accompanied by the super, “Fall in luxury.”
The spot closes with the VW logo and tag, “Das Auto.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More