Moxie Pictures‘ director Sean Meehan tests a man’s addiction to his new car in this :90 produced by Soma Films, Sydney, for Volkswagen out of DDB Sydney. The spot features a man so enthralled with his new VW Touareg that he manages to navigate his way to the vehicle in a slumbered trance each night, even when his wife hides the keys.
The campaign–for the Australian market–also features an interactive website where visitors can explore the new vehicle with the sleepwalking man.
“Sleepwalker” opens on a boy delivering newspapers along a quiet suburban street. We cut to a man abruptly awoken by the tap of the newspaper on the side of the vehicle where he has apparently been sleeping. He rubs his eyes, and surveys the car, unabashed by the location of his rest. We cut to a shot of the man comfortably tucking himself into his actual bed, only to see him waking in his car moments later. Despite changing snoozing locations, the man repeatedly finds himself tumbling out of the car in the morning; one morning with his toddler daughter in his arms and another entirely naked.
His wife finally decides to intervene. The couple journeys to a hotel for a night’s rest, where the wife stealthily locks the car keys in a safe box. As the two cuddle into a relaxed sleep, we see the super, “The new Touareg.” We then cut to a shot of a family staring curiously at an off-screen subject as they load their luggage into their car. We see the subject of their stares after cutting to the man sleeping on top of his VW in the hotel’s parking lot, accompanied by the super, “Fall in luxury.”
The spot closes with the VW logo and tag, “Das Auto.”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More