“Forest” opens on a caravan of cars stopped in a dense, young Douglas Fir forest. It’s quiet, with only the chirps of birds, as we see a bearded man in a dingy rabbit costume taking in his surroundings and nibbling on a carrot. A tall, serious-looking man in a business suit approaches with a coffee mug in hand, followed by another “suit” with a briefcase; accompanying them are lumberjacks sporting hardhats and chainsaws.
The tall “suit” says to the rabbit, “Bob, you know why we’re here.” The rabbit replies, nervously nibbling away, “Yeah, I know.” The suit continues, “We own your home now. You’ll have to leave.” The rabbit stops nibbling, spits and challenges, “Make me,” then gives one of lumberjacks a swift kick in the groin area.
The bunny is quickly overtaken and the crew starts cutting down trees. “No!” cries the rabbit, and he flees into the forest. He makes it to what appears to be a meadow, but sees it’s actually a clear-cut field of tree stumps. The rabbit screams as we rise high above the stumps.
The super, “Every day, 1.5 million trees are cut down to make cigarettes,” and the Virginia Tobacco Settlement Foundation’s ydouthink.com logo closes out the PSA.
Adam Cameron of Limey, Los Angeles, directed the multi-spot package, including “Forest,” for Barber Martin Agency, Richmond, Va.
The DP was Giorgio Scali.
Editor was Frank Effron of Cut+Run, Santa Monica.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More