The directorial team againstallodds brought a clay animation-like art direction and a filmic narrow depth of field to this story about a family visiting a site where their home is either being built or renovated. The matriarch of the family shows the construction foreman a blueprint, pointing out a necessary detail she wants incorporated into the home.
The foreman is all ears and alerts a crew member to tend to the renovation. A voiceover explains that this family is well equipped to express its construction needs in that it visited a Victoria Government Consumer Affairs website (consumer.vic.gov.au) providing advice and information on building contracts, choosing the right contractors, and dealing with misunderstandings.
XYZ Studios, South Melbourne, Australia, and AAO (Against All Odds), Stockholm, produced the job for agency Grey, Melbourne.
3D and post services were provided by Milford Film & Animation, Stockholm.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More