Jeff Low of OPC Family Style directed two spots in this Vancouver Police Foundation campaign–including “Hood Slide”–out of DDB Canada’s Vancouver office. We open on a couple, presumably husband and wife, in a parking lot, having just left the supermarket with a cart full of groceries. Something suddenly catches the guy’s attention, causing him to take the sunglasses perched atop his head and placing them over his eyes to get a better view.
He then takes off, jumps onto the hood of a parked car but then the action comes to a halt. Looks like he hurt himself during the landing as he slowly slides off the automobile.
Consecutive supers read, “Wearing the sunglasses supports the cops”/”It doesn’t make you one.”
The spot is tagged with the Vancouver Police Foundation website address, and informs us that a pair of sunglasses can be had for $20–with the proceeds benefitting the community.
The Vancouver Police Foundation provides funding for emerging technology and innovative ideas as well as a wide range of community policing and youth-at-risk outreach programs not included in the police department’s annual operating budget.
“The iconic sunglasses pay homage to a signature look inherently tied to police and act as a badge of support that buyers can wear,” said Cosmo Campbell, executive creative director, DDB Canada. “This becomes an opportunity and conversation piece for Vancouverites to demonstrate their support for the police and look good doing it.”
Review: Writer-Director Mark Anthony Green’s “Opus”
In the new horror movie "Opus," we are introduced to Alfred Moretti, the biggest pop star of the '90s, with 38 No. 1 hits and albums as big as "Thriller," "Hotel California" and "Nebraska." If the name Alfred Moretti sounds more like a personal injury attorney from New Jersey, that's the first sign "Opus" is going to stumble.
John Malkovich leans into his regular off-kilter creepy to play the unlikely pop star at the center of this serious misfire by the A24 studio, a movie that also manages to pull "The Bear" star Ayo Edebiri back to earth. How both could be totally miscast will haunt your dreams.
Writer-director Mark Anthony Green has created a pretty good premise: A massive pop star who went quiet for the better part of three decades reemerges with a new album — his 18th studio LP, called "Caesar's Request" — and invites a select six people to come to his remote Western compound for an album listening weekend. It's like a golden ticket.
Edebiri's Ariel is a one of those invited. She's 27, a writer for a hip music magazine who has been treading water for three years. She's ambitious but has no edge. "Your problem is you're middle," she's told. Unfortunately, her magazine boss is also invited, which means she's just a note-taker. Edebiri's self-conscious, understated humor is wasted here.
It takes Ariel and the rest of the guests — an influencer, a paparazzo, a former journalist-nemesis and a TV personality played by Juliette Lewis, once again cast as the frisky sexpot — way too much time to realize that Moretti has created a cult in the desert. And they're murderous. This is Cameron Crowe's "Almost Famous" crossed with Mark Mylod's "The Menu."
It's always a mistake to get too close a look at the monster in a horror... Read More