We open on U.S. Navy reservist Mike Johnston stepping out on the track, warming up and preparing for his evening training session. He takes a breath and adjusts his foot into the starter block. He turns his gaze up in determination and begins his sprint with the utmost focus.
We then see that Johnston is no ordinary athlete as we cut to a shot of his amputated leg supported by the word “Passion” in place of where his prosthetic leg normally exists. We see him careen forward at full speed, treading evenly on both real and false limb alike as we see his leg morph to read, “Power.” The shot of his moving legs slows along with the super, “Strength,” which suddenly shatters, revealing his real-life prosthetic leg.
Johnston moves out of the screen as we see the super, “Own your life, ” along with the voiceover, “You already have everything it takes to own your life.” The spot closes with the USA Paralympics and Department of Veteran Affairs logos followed by the super, “Find your sport. USParalympics.org.”
“Words–Own Your Life” was directed by Luc Schurgers of Green Dot Films for agency Ignited. Editor was Doobie White of Therapy.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More