Daniel Cohen of Aardman Animations directed for BBDO Proximity, Dusseldorf, this 20-second spot which takes us on a journey with a small ball of cotton as it navigates through an extravagant world, which is made entirely of beautiful fabric. The cotton ball travels through a winter wonderland made of luxurious white fabrics, crosses a glistening river, plunges down a waterfall until it arrives at its final destination, a bedroom.
The message: URBANARA brings you high quality and handpicked products from all around the world at affordable prices.
The biggest challenge was in recreating the imaginative and detailed landscape. Everything from the smallest bush to the tallest mountain is merely made of URBANARA products. The creative team at Aardman experimented constantly with the products; changing material, colors, shapes and textures until the right balance of simplicity and detail was found.
“Creating imaginary worlds always interests me, so this script was particularly appealing,” said Cohen. “I wanted each landscape to look completely different so it felt the cotton ball really experienced a journey. The cotton ball was its own character so in each scene it moves a different way–whether being blown along in the winter wonderland or rolling down a hill in Scandinavia.”
Celebs Among Thousands Evacuated in Los Angeles Fires
Wildfires in and around Los Angeles have burned several celebrities' homes and forced stars including Mark Hamill, Mandy Moore and James Woods, to evacuate. Cary Elwes and Paris Hilton are among the stars who said Wednesday they had lost homes in the Palisades fire. California firefighters are battling wind-whipped fires tearing across the area, destroying homes, clogging roadways as tens of thousands fled and straining resources as the fires burned uncontained Wednesday. The Pacific Palisades neighborhood is a hillside area along the coast dotted with celebrity residences and memorialized by the Beach Boys in their 1960s hit "Surfin' USA." In the frantic haste to get to safety, roadways became impassable when scores of people abandoned their vehicles and fled on foot, some toting suitcases. "Evacuated Malibu so last minute," wrote Hamill in an Instagram post Tuesday night. "Small fires on both sides of the road as we approached (the Pacific Coast Highway)." Less than 72 hours before, Hollywood's highest-wattage stars had convened to walk the Golden Globes' red carpet, the first major event of the exuberant and, for many, triumphant awards season. The revelry of awards season had quickly been snuffed out, too: Premieres of contenders like "Better Man" and "The Last Showgirl" were canceled, the Screen Actors Guild Awards nominations were announced via press release instead of at a live event and weekend events like the AFI Awards were preemptively scrubbed. The Oscar nominations are also being delayed two days to Jan. 19 and the film academy has extended the voting window to accommodate members affected by the fires. Here's how celebrities and entertainment companies are being impacted by the fires burning in and around Los... Read More