We open on a suburban cul-de-sac, with an official looking spokesman holding a clipboard. Surveying the neighborhood, he poses a challenge: “Is United right for your move? Ask yourself: do you want: A. a seamless professional move? Or B. your possessions set on fire?”
He continues making his way around the circle, while moving vans are unloaded behind him: “A. technology experts to set up your home network? Or B. raccoons to run amok with your electronics? A. portable containers to move yourself? Or B. complete chaos?”
The man stops in front of a home with clothes, household items and open boxes strewn across the property. We see another man stomping out a fire in one of the boxes as another pursues a raccoon.
Our narrator concludes, “If you answered A, call United. If you answered B–” The scene cuts to motion graphics of United’s service, with the logo and tag, “There’s moving–and there’s moving United,” closing out the spot.
“Clipboard” is one of two :30s in the United moving services package directed by Trevor McMahan of Rabbit for Grey Worldwide, New York.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More