This PSA, running on TV and online, shows us one child after another lifting a mug, cup or glass to his or her face. The children are in different parts of the world and as we go from one to the next, the drinking progresses, until the last child sips the remaining water out of his glass.
A voiceover relates, “Your glass of tap water can go farther than you think. Just $1 for tap water can help UNICEF provide clean, safe water for 40 kids in need.”
An end tag carries the logo for the UNICEF Tap Project, now in its sixth year. This time around, during World Water Week, March 19-25, dining patrons can pay $1 or more for the tap water they usually get for free at participating restaurants. That money will be put towards providing children with access to clean, safe drinking water. Waterborne illnesses are the second leading cause of preventable childhood deaths in the world–killing nearly 4,000 children daily.
Participating restaurants can be located at UNICEFTapProject.org
Brent Harris of Skunk directed for Droga5, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More