A woman in a nightgown raids her refrigerator in the wee morning hours. The tone and pacing of the spot are offbeat and arouse curiosity. At first, there’s an ominous undercurrent to the proceedings.
But ominous turns to odd when she opens the refrigerator door. We notice that the interior door compartments are covered by a sheet of ice. The camera then reveals that the entire inside of the fridge is encased in ice–talk about needing a defrosting.
Undaunted, the woman picks up a nearby broom and starts jabbing its handle into the ice, eventually extricating a bottle of Turkey Hill Dairy’s Ice Tea. A voiceover informs us that the tea is bottled cold, shipped cold and sold cold–and bills the beverage as being America’s number one refrigerated ice tea.
“Refrigerator” was directed by Matt Pittroff of Working Stiff Commercial Film Production, Baltimore, for Harrisburg, Penns.-based boutique agency Pavone.
The Pavone team included creative director Mark Richwine, associate creative director/copywriter Keith Quesenberry, art director Tim Prough, director of broadcast production Josh Iverson and producer Mary Holland.
Steve Blair exec produced for Working Stiff. The DP was Andy Lilien.
Editor was Owen Lang of Cerebral Lounge, Baltimore, which also served as the visual effects studio. LeRoy Konen and Stewart Smith of Cerebral Lounge served as VFX creative director and VFX director, respectively.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More