A woman in a nightgown raids her refrigerator in the wee morning hours. The tone and pacing of the spot are offbeat and arouse curiosity. At first, there’s an ominous undercurrent to the proceedings.
But ominous turns to odd when she opens the refrigerator door. We notice that the interior door compartments are covered by a sheet of ice. The camera then reveals that the entire inside of the fridge is encased in ice–talk about needing a defrosting.
Undaunted, the woman picks up a nearby broom and starts jabbing its handle into the ice, eventually extricating a bottle of Turkey Hill Dairy’s Ice Tea. A voiceover informs us that the tea is bottled cold, shipped cold and sold cold–and bills the beverage as being America’s number one refrigerated ice tea.
“Refrigerator” was directed by Matt Pittroff of Working Stiff Commercial Film Production, Baltimore, for Harrisburg, Penns.-based boutique agency Pavone.
The Pavone team included creative director Mark Richwine, associate creative director/copywriter Keith Quesenberry, art director Tim Prough, director of broadcast production Josh Iverson and producer Mary Holland.
Steve Blair exec produced for Working Stiff. The DP was Andy Lilien.
Editor was Owen Lang of Cerebral Lounge, Baltimore, which also served as the visual effects studio. LeRoy Konen and Stewart Smith of Cerebral Lounge served as VFX creative director and VFX director, respectively.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More