David Weinstock of Hero Content, New York, directed this web video, which was later cut down to a :30 broadcast spot, for Trojan Condoms out of The Kaplan Thaler Group, New York.
The commercial opens on a young couple in a car. The driver, a bookish young man, nervously hands his girlfriend something off-screen. “Suzie, Happy 21st Birthday,” he says. Suzie beams, “Gonorrhea?! Oh, you shouldn’t have.” “Are you sure you’re good, because I was originally thinking syphilis or maybe herpes,” he bumbles. She takes his hand and assures him, “No. Trust me. I’m a gonorrhea girl.” He lets out a sigh of relief, “Good. Because, you know, herpes you can’t return.”
A super appears over black, “No one wants to get an STD, but 1/3 of sexually active people do by age 25.” We cut back to the scene as the girl chirps, “Wait ’till I show my mom!” The spot closes on the Trojan logo and tag, “Evolve. Use the most trusted condom every time.”
Kaplan Thaler creatives were Linda Kaplan Thaler, Whitney Pillsbury, Jason Graff, Josh Comers, Greg Meyers, Nader Mikhall, Leroy Tellez and Andy Green. Agency producers were Lisa Bifulco and Hadleight Arnst.
Mike Downey executive produced for Hero Content with Matt Slater serving as production manager. The DP was Joe Arcidiacona.
Editor was Andy Jennison of Breathe, New York. Kenny Pedini exec produced for Breathe. Assistant editor was Ian Mayer.
Audio mixer was Steve Rosen of Sonic Union, New York.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More