This animation spot opens with a flyover view of a green and lush metropolis. Rendered in a modern and soft color palette, petrol engine characters ride on bicycles down a tree-lined street. In the next scene, petrol engines and electric motors are riding in tandem, with the petrol engines occasionally kicking back and relaxing while the electric motor does all the work. They pedal happily through city streets and parks, passing by a gas station where lonely petrol engines guzzle up fuel. In the final “reveal,” the tandem bike riders–working to deliver fuel efficiency and clean power–pass by a lake and reflected back in the water is a Toyota Prius driving along.
Jake Banks of Stardust directed this :60 for Saatchi & Saatchi Fallon, Tokyo. Intended for European and Asian markets, the piece had to work across different cultures and languages. Stardust handled the project from start to finish, spanning production, animation and postproduction.
A team of 10 in Stardust’s Santa Monica office worked on the spot over the course of 15 weeks. Modeling and animation was done in Autodesk Maya, while matte painting was done in Adobe Photoshop. Mental Ray was used for rendering.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More