This longer form spot introduces us in tongue-in-cheek fashion to the brave men and women who protect us from the epidemic of softness looking to make its way from Australian cities into the outback country areas.
Shot in the style of reality TV fare, the spot follows the work of the fictitious federal Country Border Patrol who keep the country areas tough by not permitting any soft goods, people or vehicles across rural borders. They deploy helicopters and a fleet of Toyota 4WD Range SUVs to do their job.
We see them catch people trying to smuggle tofu into the country area, the tofu packaged as if its cocaine. Also caught are a city lad trying to sneak a hairdryer past the border patrol, as well as such soft contraband as a latte, a small pampered fluffy dog, even a vehicle with a fake Toyota grill trying to pass for being tough when it’s just another soft garden variety SUV. Also apprehended is a preppy-style man wearing a sweater tied around his neck.
Tim Bullock of Prodigy directed “Country Border Security” for Saatchi & Saatchi, Sydney.
The Saatchi team included executive creative director Steve Back, senor copywriter Steve Jackson, senior art director Vince Lagana and producer Kate Winfield.
Editor was Adam Wills of Frame, Set, Match. The DP was Geoffrey Hall.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More