A soda can, a plastic bottle and other discarded debris move along an alley and deposit themselves into a trash can. Shattered pieces of glass come together to take their original form as a now fully intact bottle. Smoke is sucked out of the air and returns to a cigarette that’s perched in an ashtray. Spilled coffee makes its ascent back into a cup that’s held by the man who dropped it.
This reversal of littering and pollution goes on as we see a Toyota Prius drive about the city.
A voiceover relates, “The lower emission Toyota Prius. One car can change the world.”
This spec :30 was conceived by the creative team of copywriter Mark Tripp and art director Jeni Stewart of Saatchi & Saatchi LA. They came up with the idea last year at Saatchi. Recently they were contacted by Michael Moretti, an up-and-coming director, who wanted to helm the piece through Group101/Spotlab.
Moretti directed “Unlitter” under his Blue Magic Films banner in Hermosa Beach, Calif. “Unlitter” was shot by DP Graham Futerfas.
Editor was Lucas Spaulding of bicoastal Spot Welders. Visual effects were done by Sea Level, Venice, Calif., where Chris Noellert served as VFX/Flame artist and Steve Reiss as producer.
John DeStefano and Jimmy Haun of Elias Arts, Santa Monica, served as sound designer and composer, respectively. Ann Haugen exec produced for Elias.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More