Digital Domain created an oppressive computer generated (CG) world to showcase Toyota’s new GT86 in a new U.K. spot titled “The Real Deal” from Stink director Adam Berg and Saatchi & Saatchi London. Berg, working with Saatchi & Saatchi’s creative team, tapped Digital Domain to tell a story that mimics the car’s key value–breaking out of a monotonous synthetic existence with the power, control and excitement of real life. Expertly wielding Digital Domain’s deep digital production toolset, Berg worked with artists to create everything from digital characters to a stunning full virtual world.
The spot promotes the new Toyota GT86, a sports car that puts control in the hands of the driver rather than computerized systems. Led by VFX supervisor Vernon Wilbert, Digital Domain supervised the shoot and helped realize the vision of the Saatchi creative team and director Berg. The ambitious project was completed by a team of 18 artists in eight weeks thanks to the efficiencies afforded by Digital Domain’s production-proven processes for building digital characters, cars and environments.
Wilbert said, “Because Digital Domain has such deep resources, we were able to handle everything required for this complex spot — from previs to virtual production, live-action integration, 2D and 3D animation and tracking, photo-real hair and cloth, and more — without any dedicated R&D. We were able to repurpose about 95% of the assets for this spot from our libraries, which really helped in terms of cost savings and efficiency. We leveraged the digital human pipeline that has been developed at DD over projects like Benjamin Button, TRON: Legacy and virtual Tupac; we were truly standing on the shoulders of giants.”
The Real Deal” is Berg’s second collaboration with Digital Domain and Wilbert. They teamed up in 2011 for the “Dust to Dust” commercial for the Gears of War video game franchise. Wilbert said, “Adam knows exactly how to leverage digital production and all that it offers. He spent hours on our virtual stage framing up shots within the digital sets.”
Kamala Harris Receives Chairman’s Prize At NAACP Image Awards
Former Vice President Kamala Harris stepped on the NAACP Image Awards stage Saturday night with a sobering message, calling the civil rights organization a pillar of the Black community and urging people to stay resilient and hold onto their faith during the tenure of President Donald Trump.
"While we have no illusions about what we are up against in this chapter in our American story, this chapter will be written not simply by whoever occupies the oval office nor by the wealthiest among us," Harris said after receiving the NAACP's Chairman's Award. "The American story will be written by you. Written by us. By we the people."
The 56th annual Image Awards was held at the Pasadena Civic Auditorium in the Los Angeles area.
Harris, defeated by Trump in last year's presidential election, was the first woman and the first person of color to serve as vice president. She had previously been a U.S. senator from California and the state's attorney general.
In her first major public appearance since leaving office, Harris did not reference her election loss or Trump's actions since entering the Oval Office, although Trump mocked her earlier in the day at the Conservative Political Action Conference.
Harris spoke about eternal vigilance, the price of liberty, staying alert, seeking the truth and America's future.
"Some see the flames on our horizons, the rising waters in our cities, the shadows gathering over our democracy and ask 'What do we do now?'" Harris said. "But we know exactly what to do, because we have done it before. And we will do it again. We use our power. We organize, mobilize. We educate. We advocate. Our power has never come from having an easy path."
Other winners of the Chairman's prize have included former... Read More