Two women–one pushing a baby stroller–walk side by side in the park. Both are holding umbrellas as it rains steadily.
The lass behind the stroller tells her friend she recently went to the zoo where “all the animals were amazing.” She cited as an example an “incredible” elephant. “Did you know that elephants have ten thousand muscles in their tongues?”
Then out of nowhere an object comes flying into the scene, hitting the recent zoo-going woman on the side of the face. “Ow,” she says, clearly smarting.
“You alright?” asks her friend. “–You’re bleeding.”
An ominous feel develops as we wonder if this is just the beginning of a barrage of thrown objects. “Let’s get out of here,” says the friend, as we discern that the object was either a nut or small acorn.
The camera then reveals the culprit, an acorn-holding squirrel. A Web site address then appears on screen: JealousAnimals.com.
An end tag identifies the sponsor, the Toronto Zoo, accompanied by the slogan, “Same planet, different world.”
“Squirrel” is part of a three-spot campaign directed by Brian Lee Hughes of Reginald Pike, Toronto, for Lowe Roche, Toronto.
James Davis and Josefina Nadurata executive produced for Reginald Pike, with Cindy Marshall serving as producer. The DP was Tico Poulakakis.
Geoffrey Roche and Christina Yu were creative directors for Lowe Roche. Art director was Patrick Shing. Copywriter was Ryan Spelliscy. Melanie Lambertsen and Dana Rudelier were agency producers.
Editor was Graham Chisholm of Relish, Toronto. Sound design/audio house was Pirate Radio and TV, Toronto.
Interactive designer was Jessica Lee of Indusblue Inc., Toronto.
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More