Two women–one pushing a baby stroller–walk side by side in the park. Both are holding umbrellas as it rains steadily.
The lass behind the stroller tells her friend she recently went to the zoo where “all the animals were amazing.” She cited as an example an “incredible” elephant. “Did you know that elephants have ten thousand muscles in their tongues?”
Then out of nowhere an object comes flying into the scene, hitting the recent zoo-going woman on the side of the face. “Ow,” she says, clearly smarting.
“You alright?” asks her friend. “–You’re bleeding.”
An ominous feel develops as we wonder if this is just the beginning of a barrage of thrown objects. “Let’s get out of here,” says the friend, as we discern that the object was either a nut or small acorn.
The camera then reveals the culprit, an acorn-holding squirrel. A Web site address then appears on screen: JealousAnimals.com.
An end tag identifies the sponsor, the Toronto Zoo, accompanied by the slogan, “Same planet, different world.”
“Squirrel” is part of a three-spot campaign directed by Brian Lee Hughes of Reginald Pike, Toronto, for Lowe Roche, Toronto.
James Davis and Josefina Nadurata executive produced for Reginald Pike, with Cindy Marshall serving as producer. The DP was Tico Poulakakis.
Geoffrey Roche and Christina Yu were creative directors for Lowe Roche. Art director was Patrick Shing. Copywriter was Ryan Spelliscy. Melanie Lambertsen and Dana Rudelier were agency producers.
Editor was Graham Chisholm of Relish, Toronto. Sound design/audio house was Pirate Radio and TV, Toronto.
Interactive designer was Jessica Lee of Indusblue Inc., Toronto.
“Atropia” and “Twinless” Win Marquee Prizes At Sundance Film Festival
The war satire “Atropia,” about actors in a military role-playing facility, won the grand jury prize in the Sundance Film Festival’s U.S. dramatic competition, while the Dylan O’Brien movie “Twinless” got the coveted audience award.
Juries and programmers for the 41st edition of the independent film festival announced the major prizewinners Friday in Park City, Utah.
Other grand jury winners included the documentaries “Seeds,” about farmers in rural Georgia and “Cutting Through the Rocks,” about the first elected councilwoman in an Iranian village. The Indian drama “Sabar Bonda (Cactus Pears),” about a city dweller mourning his father in the western Indian countryside, won the top prize in the world cinema competition.
“It’s for my dad,” said writer and director Rohan Parashuram Kanawade. His late father, he said, was the one who encouraged him to pursue filmmaking.
Audiences also get to vote on their own awards, where James Sweeney’s “Twinless,” about the bromance between two men who meet in a twin bereavement support group, triumphed in the U.S. dramatic category. O’Brien also won a special jury award for his acting.
The U.S. documentary audience award went to “André is an Idiot,” a life-affirming film about dying of colon cancer. Other audience picks were “Prime Minister,” about former New Zealand Prime Minister Jacinda Ardern, and “DJ Ahmet,” a coming-of-age film about a 15-year-old boy in North Macedonia.
Mstyslav Chernov, the Oscar-winning Associated Press journalist, won the world cinema documentary directing award for his latest dispatch from Ukraine, “2000 Meters to Andriivka,” a joint production between the AP and PBS Frontline.
“Here’s to all... Read More