Two women–one pushing a baby stroller–walk side by side in the park. Both are holding umbrellas as it rains steadily.
The lass behind the stroller tells her friend she recently went to the zoo where “all the animals were amazing.” She cited as an example an “incredible” elephant. “Did you know that elephants have ten thousand muscles in their tongues?”
Then out of nowhere an object comes flying into the scene, hitting the recent zoo-going woman on the side of the face. “Ow,” she says, clearly smarting.
“You alright?” asks her friend. “–You’re bleeding.”
An ominous feel develops as we wonder if this is just the beginning of a barrage of thrown objects. “Let’s get out of here,” says the friend, as we discern that the object was either a nut or small acorn.
The camera then reveals the culprit, an acorn-holding squirrel. A Web site address then appears on screen: JealousAnimals.com.
An end tag identifies the sponsor, the Toronto Zoo, accompanied by the slogan, “Same planet, different world.”
“Squirrel” is part of a three-spot campaign directed by Brian Lee Hughes of Reginald Pike, Toronto, for Lowe Roche, Toronto.
James Davis and Josefina Nadurata executive produced for Reginald Pike, with Cindy Marshall serving as producer. The DP was Tico Poulakakis.
Geoffrey Roche and Christina Yu were creative directors for Lowe Roche. Art director was Patrick Shing. Copywriter was Ryan Spelliscy. Melanie Lambertsen and Dana Rudelier were agency producers.
Editor was Graham Chisholm of Relish, Toronto. Sound design/audio house was Pirate Radio and TV, Toronto.
Interactive designer was Jessica Lee of Indusblue Inc., Toronto.
Beyoncรฉ’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncรฉ provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncรฉ stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncรฉ's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More