We open on a young girl hanging out in her bedroom. She’s going about her business when she hears something hit her window. Immediately we assume it’s a boy suitor or a gal pal slinging a pebble against the glass to get her attention. And that assumption proves correct–kind of.
Indeed a young male has thrown a pebble against the window. But the camera reveals that she lives in a high-rise city apartment complex and hitting the window with anything represents a Herculean feat in terms of arm strength and accuracy.
Turns out the young lad grew up to be Toronto Blue Jays outfielder Alex Rios who we see in game footage rocketing a throw to nail a base runner. These Jays have some exciting young guns, another reason to turn out to the ball park.
“Pebble” is one of three spots in a campaign directed by James Haworth of The Partners’ Film Company, Toronto, for agency Publicis, Toronto.
Aerin Barnes served as executive producer/producer for Partners’, with Stanny Park serving as producer. The DP was Tico Poulakakis.
The agency team consisted of creative director Duncan Bruce, group creative directors Tim Kavander and Bill Newbery, art director Mark Spalding, copywriter Miles Markovic and producer Erica Metcalfe.
Editor was Leo Zahartos of Blue Highway, Toronto. Visual effects artist was Alex Boothby of Technicolor, Toronto.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More