Director Garth Davis of Exit Films, Melbourne, and Saatchi & Saatchi, Sydney, have brewed up a storm in this spot that brings medieval catapults into contemporary society. We open on a modern-day urban setting in which people have mobilized to load and shoot catapults throughout the city–for what possible purpose we don’t yet know.
The ammunition being loaded at first onto the catapults are bags of malt. This is followed by barrels of yeast and then burlap bags full of barley and hops.
The ammo is flying all over the city and sometimes misses its intended destination–which remains a mystery. We see one bag splat against the side of a skyscraper.
The scene is one of organized chaos with people working hard to launch this combination of beer ingredients skyward. Loading, catapulting and reloading, the people then add some odd elements to the recipe: two attractive young women, and an elk who mysteriously appears when elevator doors open at the top of a skyscraper, with a catapult nearby.
As the elk is seen hurtling toward the sky, flying by buildings–including past a men’s room window in which we see a guy standing in front of a urinal–the sky starts to darken. The clear sky is now filled with black clouds.
A storm is brewing–literally. Indeed the skies open up to unleash a torrent of beer. The raining ale is cause for celebration among the masses who drink in the fruits of their labor. One gent has pitchers on his windowsill, filling them to the brim with cascading beer.
A Toohey’s label logo appears on screen, replete with its signature elk.
Titled “Catapult,” this spot was helmed by Davis, who is repped in the U.S. by bicoastal Anonymous Content. The DP was Greg Fraser.
The Saatchi creative team included creative director David Nobay, art director Peter Buckley, copywriter Tim Brown and producer Scott McBurnie.
Editor was Drew Thompson of Guillotine, Sydney, with music from Nylon Studios, Sydney and post effects from Fin, Sydney.
Actor Steve Guttenberg Returns To L.A. Neighborhood Now Charred By Devastating Wildfire
Steve Guttenberg awoke Thursday morning to a grim reality: The treacherous wildfire that tore through the Pacific Palisades had left his once-lush neighborhood charred and unrecognizable.
With homes smoldered, streets emptied and friends scattered by evacuation orders, Guttenberg counted himself among the fortunate. His property was miraculously spared. But the actor-producer still struggled to reconcile his relief with the haunting sight of his ravaged, once lavish community.
"Just this morning, I woke up and I was really conscious of my mental state and my mental health, because the last three days, I've seen so much tragedy," said Guttenberg, pacing through the ruins of his neighborhood. He said his home has electricity but no running water.
Guttenberg thanked God that his block was safe, but he said about 20 homes were burned "pretty bad" in his 80-home community after wind-whipped fires tore across Los Angeles, destroying homes, clogging roadways as tens of thousands fled as the fires burned uncontained Wednesday. He said the fires are the worst he's ever seen in his 66-years.
The wildfires have burned the homes of several celebrities including Billy Crystal, Carey Elwes and Paris Hilton.
Guttenberg said he never expected all of this to happen.
"It's like when someone dies suddenly," he said. "It's like when someone gets hit by a car. You never expect that to happen. That's how shocking it was."
During Guttenberg's stroll, it was an eerie scene with scorched palm trees, homes reduced to ash and rubble, and the daytime skies casted an ominous twilight over the devastation.
"I've seen people scared, people in wheelchairs, mothers and fathers trying to find their kids, people having anxiety and panic... Read More