A woman carrying a flat oversized box walks into an empty apartment, turns on the light, revealing other boxes. Clearly she is moving into her new abode but doesn’t seem too happy about it as she starts screaming upon the sight of something not yet visible to us.
The camera then reveals a mouse scurrying about.
When we get back to the woman a moment later, she is standing on a chair which she put together in a matter of seconds right out of the box she had been carrying.
A super reads, “Easy to assemble furniture.
A subsequent super modifies that slightly: “Very easy to assemble furniture.”
An end tag contains the Tok & Stok Furniture logo.
Tom Stringhini of Cia. De Cinema, Sao Paulo, directed the spot for DDB Brazil.
The DDB ensemble included creative directors Sergio Valente, Rodolfo Sampaio, Julio Andery, Andre Pedroso and João Mosterio, art directors Rodrigo Tórtima and Tiago Freitas, and copywriter Adriano Matos.
Editor was Fernando Bortoletto of Tribbo Post, Sao Paulo.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More