Rodrigo Garcia Saiz (handled by Boxer Films, L.A.) directed via Central Films, Mexico, this :60 for Todos Los Dias Es El Dia (Everyday is the Day to Not Discriminate), a youth discrimination awareness non-profit organization in Mexico.
Conceived by Ogilvy & Mather Mexico, the PSA opens in a dimly lit classroom that is completely empty except for a young dark-haired boy sitting in the back corner. As the boy completes his assignment and gets up to leave for recess, the silence of the empty classroom is broken by the sound of a gunshot and shattered glass. The boy ducks behind his desk before running out into the hallway in desperate search of an escape. His pounding feet echo throughout the hallway as bullets graze the metal lockers behind him. He frantically looks for a place to hide as he darts into a nearby restroom but is still trailed by the pursuant.
The boy is seen running into the blinding light of the playground, looking back in horror to see if his predator is still in sight. Another shot blows through the air, hitting the boy just below the knee, bringing him to the ground. He turns his head to the sky, squinting into the sun, as a looming shadow blocks his view. Blood sprays the surrounding pavement as the final gunshot strikes the boy in the chest. The camera pans to the sneering faces of several children who are pointing and cackling as they stand in a circle around the boy.
The scene cuts to a wide view of the playground, where the fallen child is seen lying in the middle. The children have dispersed from the circle and are playing with the rest of their classmates as if nothing has happened. The children continue playing as the super appears, “In 2012, 5,000 kids died of causes related to bullying.” As the sounds of the playground fade out into the background, the spot ends with the tag, “Talk to your children.”
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More