Rodrigo Garcia Saiz (handled by Boxer Films, L.A.) directed via Central Films, Mexico, this :60 for Todos Los Dias Es El Dia (Everyday is the Day to Not Discriminate), a youth discrimination awareness non-profit organization in Mexico.
Conceived by Ogilvy & Mather Mexico, the PSA opens in a dimly lit classroom that is completely empty except for a young dark-haired boy sitting in the back corner. As the boy completes his assignment and gets up to leave for recess, the silence of the empty classroom is broken by the sound of a gunshot and shattered glass. The boy ducks behind his desk before running out into the hallway in desperate search of an escape. His pounding feet echo throughout the hallway as bullets graze the metal lockers behind him. He frantically looks for a place to hide as he darts into a nearby restroom but is still trailed by the pursuant.
The boy is seen running into the blinding light of the playground, looking back in horror to see if his predator is still in sight. Another shot blows through the air, hitting the boy just below the knee, bringing him to the ground. He turns his head to the sky, squinting into the sun, as a looming shadow blocks his view. Blood sprays the surrounding pavement as the final gunshot strikes the boy in the chest. The camera pans to the sneering faces of several children who are pointing and cackling as they stand in a circle around the boy.
The scene cuts to a wide view of the playground, where the fallen child is seen lying in the middle. The children have dispersed from the circle and are playing with the rest of their classmates as if nothing has happened. The children continue playing as the super appears, “In 2012, 5,000 kids died of causes related to bullying.” As the sounds of the playground fade out into the background, the spot ends with the tag, “Talk to your children.”
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More