A woman sits on the farm porch telling us of goat tears’ medicinal prowess as a natural pain remedy. The only drawback, however, is it’s difficult to make goats cry.
So we see her trying various ways to get goats to shed tears, including peeling onions in front of them, singing a sentimental song, reading them tug-at-the-heartstrings literature, playing the violin in a manner that makes Jack Benny sound like a virtuoso and even visiting the grave of “Nanna,” a goat’s mother.
Finally we see the woman holding a jar partially filled with the coveted tears. This nonsensical sight segues to an end tag showing a tube of Thera-gesic cream “for real pain therapy.”
This offbeat spot was directed by David Popescu of Story, Chicago, for Dallas agency Moroch. The DP was Peter Simonite.
The Moroch team consisted of executive creative dirctor Jim Sykora, creative director Vincent LoPrest, art director Steve Yoon, copywriter Jim Bowling and producer Kathleen Torres.
Brent Herrington of Dallas-based 3008 edited :10, :15, :30 and :60 versions of the commercial.
Nominees Unveiled For Cinema Audio Society’s 61st Annual Awards
The Cinema Audio Society has unveiled its nominees in seven categories for the 61st Annual CAS Awards for Outstanding Achievement in Sound Mixing 2024.
The 61st CAS Awards will be held on Saturday, February 22, at the Beverly Hilton.
Nominated in the live action motion picture category were the audio teams behind A Complete Unknown, Deadpool & Wolverine, Dune: Part Two, Gladiator II and Wicked.
Animated motion picture nominees were the sound ensembles behind Inside Out 2, Moana 2, Mufasa: The Lion King, The Wild Robot and Wallace & Gromit: Vengeance Most Fowl.
As previously announced, multi-award-winning sound mixer Tod A. Maitland CAS (A Complete Unknown, West Side Story, Joker), will be honored with the CAS Career Achievement Award. In addition, visionary filmmaker Denis Villeneuve (Dune: Part Two, Blade Runner 2049, Arrival) will receive the Cinema Audio Society’s Filmmaker Award.
The CAS Award nominees highlight the outstanding contributions of sound mixers, recognizing excellence in the specialized craft of sound mixing for both film and television. Each year, accomplished CAS members—who possess extensive expertise in the art and science of sound—carefully review hundreds of projects to ensure the nominees truly reflect excellence in sound mixing in Motion Picture and Television entertainment.
“2024 was a year of remarkable achievements in the sound community, with exceptional talent on display across every category,” said CAS president Peter Kurland. “The innovation and artistry of these sound mixers continue to elevate the craft, and the upcoming awards will be a celebration of the outstanding contributions made this year. Congratulations to... Read More