A woman sits on the farm porch telling us of goat tears’ medicinal prowess as a natural pain remedy. The only drawback, however, is it’s difficult to make goats cry.
So we see her trying various ways to get goats to shed tears, including peeling onions in front of them, singing a sentimental song, reading them tug-at-the-heartstrings literature, playing the violin in a manner that makes Jack Benny sound like a virtuoso and even visiting the grave of “Nanna,” a goat’s mother.
Finally we see the woman holding a jar partially filled with the coveted tears. This nonsensical sight segues to an end tag showing a tube of Thera-gesic cream “for real pain therapy.”
This offbeat spot was directed by David Popescu of Story, Chicago, for Dallas agency Moroch. The DP was Peter Simonite.
The Moroch team consisted of executive creative dirctor Jim Sykora, creative director Vincent LoPrest, art director Steve Yoon, copywriter Jim Bowling and producer Kathleen Torres.
Brent Herrington of Dallas-based 3008 edited :10, :15, :30 and :60 versions of the commercial.
Sheriff Reports Preliminary Autopsy Results On Gene Hackman and Betsy Arakawa
Preliminary autopsy results didn't determine how Oscar-winner Gene Hackman and his wife died at their home in Santa Fe, New Mexico, but did rule out that they were killed by carbon monoxide poisoning, the sheriff leading the investigation said Friday.
The condition of the bodies found Wednesday indicated the deaths occurred at least several days earlier and there was no sign of foul play.
At a news conference, Santa Fe County Sheriff Adan Mendoza said the initial examination by the medical examiner showed no sign of carbon monoxide, a colorless and odorless gas produced from kitchen appliances and other fuel-burning items. When it collects in poorly ventilated homes, it can be fatal.
Mendoza also said an examination of the 95-year-old Hackman's pacemaker showed it stopped working on Feb. 17, which means he may have died nine days earlier.
Hackman's body was found in an entryway. The body of his wife, Betsy Arakawa, 65, was in a bathroom. She was on her side and a space heater was near her head. Investigators said the heater likely was pulled down when she fell. There also was an open prescription bottle and pills scattered on a countertop.
Whether the pills or other drugs were a factor won't be known until toxicology tests are completed in the coming weeks.
Dr. Philip Keen, the retired chief medical examiner in Maricopa County, Arizona, said it would be unlikely for a person who tests negative for carbon monoxide initially to later be found to have been poisoned by it.
He also said the moment when a pacemaker stops working could mark the point when a person dies, but not always.
"If your heart required a pacemaker, there would certainly be an interruption at that point — and it might be the hallmark of when... Read More