This spot thrusts us into murky water, literally, as a male voiceover relates, “There are places where children don’t fear imaginary monsters lurking in shadows or under their beds–for they fear real ones lurking in the water.”
As we see indiscernible microorganisms floating about, the voiceover describes these real monsters as “too small to be seen” yet they leave behind death and disease.
A message appears on screen which reads, “Unsafe drinking water kills 5,000 children every day.”
Slowly we see one of the hard to identify objects in the water only too clear. It’s a child’s teddy bear which looks like a floating corpse.
A female voice intervenes, “There is hope at tapproject.org/boston.”
The spot is tagged with the Tap Project logo and website address.
The Tap Project is a nationwide effort by restaurants to raise money for UNICEF’s global clean water programs. The “Monsters” :30 is running in the Boston market.
“Monsters” was directed by Laurence Dunmore of bicoastal/international RSA Films for Hill Holliday, Boston. Fran McGivern executive produced for RSA with Michelle Abbott serving as producer. The DP was Salvatore Totino.
The Hill Holliday team included chief creative officer Kevin Moehlenkamp, creative director Ernie Schenck, associate creative director/art director Mike Shaughnessy, associate creative director/copywriter Jeff Baxter, executive producer Scott Hainline and assistant producer Carissa Marlowe.
Editor was Marc Langley of The Whitehouse, which has bases in Santa Monica, San Francisco, Chicago, New York and London. Colorist was Tim Masick at Company 3, New York. Brickyard VFX, Boston, handled visual effects. Soundtrack, Boston was the audio post house. Voiceover casting was done by Just Voices.
Review: Director Alex Parkinson’s “Last Breath” Starring Woody Harrelson and Simu Liu
A routine deep sea diving mission in the North Sea goes terribly wrong when a young diver is stranded some 300 feet below the surface in the new film "Last Breath." His umbilical cable has severed. The support vessel above is aimlessly drifting away from the site through violent, stormy waters. And the diver has only ten minutes of oxygen in his backup tank.
As if that wasn't enough, it's also a true story.
If merely reading this is giving you heart palpitations already, you can only imagine the white-knuckle experience of watching this all play out on the big screen. It's 40ish minutes of pure suspense and anxiety as the story shuffles between the man at the bottom of the ocean, Chris Lemons (Finn Cole), his fellow saturation divers (Woody Harrelson as Duncan and Simu Liu as Dave) in the diving bell below the waters who are unable to help and the crew in the support vessel above (including Cliff Cutris and Mark Bonnar) scrambling to get their systems back online and operational as the clock rapidly runs out. Ten minutes has never felt so short – and then it just gets worse as the clock starts counting up, showing Chris's time without oxygen.
At one point, Liu's character Dave, a no-nonsense, all-business diver says matter-of-factly at that it's a body recovery, not a rescue. Deep sea saturation diving is a dangerous business, described at the start of the film as the most dangerous job on earth. Chris tells his fiancé, in a short introduction, that it's no more dangerous than going to space. She replies that it's funny that he thinks that is comforting.
The real incident happened in September 2012 – Dave, Duncan and Chris were just one team of divers sent to the ocean floor off the coast of Aberdeen, Scotland, to repair oil... Read More