This spot thrusts us into murky water, literally, as a male voiceover relates, “There are places where children don’t fear imaginary monsters lurking in shadows or under their beds–for they fear real ones lurking in the water.”
As we see indiscernible microorganisms floating about, the voiceover describes these real monsters as “too small to be seen” yet they leave behind death and disease.
A message appears on screen which reads, “Unsafe drinking water kills 5,000 children every day.”
Slowly we see one of the hard to identify objects in the water only too clear. It’s a child’s teddy bear which looks like a floating corpse.
A female voice intervenes, “There is hope at tapproject.org/boston.”
The spot is tagged with the Tap Project logo and website address.
The Tap Project is a nationwide effort by restaurants to raise money for UNICEF’s global clean water programs. The “Monsters” :30 is running in the Boston market.
“Monsters” was directed by Laurence Dunmore of bicoastal/international RSA Films for Hill Holliday, Boston. Fran McGivern executive produced for RSA with Michelle Abbott serving as producer. The DP was Salvatore Totino.
The Hill Holliday team included chief creative officer Kevin Moehlenkamp, creative director Ernie Schenck, associate creative director/art director Mike Shaughnessy, associate creative director/copywriter Jeff Baxter, executive producer Scott Hainline and assistant producer Carissa Marlowe.
Editor was Marc Langley of The Whitehouse, which has bases in Santa Monica, San Francisco, Chicago, New York and London. Colorist was Tim Masick at Company 3, New York. Brickyard VFX, Boston, handled visual effects. Soundtrack, Boston was the audio post house. Voiceover casting was done by Just Voices.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More