This spot thrusts us into murky water, literally, as a male voiceover relates, “There are places where children don’t fear imaginary monsters lurking in shadows or under their beds–for they fear real ones lurking in the water.”
As we see indiscernible microorganisms floating about, the voiceover describes these real monsters as “too small to be seen” yet they leave behind death and disease.
A message appears on screen which reads, “Unsafe drinking water kills 5,000 children every day.”
Slowly we see one of the hard to identify objects in the water only too clear. It’s a child’s teddy bear which looks like a floating corpse.
A female voice intervenes, “There is hope at tapproject.org/boston.”
The spot is tagged with the Tap Project logo and website address.
The Tap Project is a nationwide effort by restaurants to raise money for UNICEF’s global clean water programs. The “Monsters” :30 is running in the Boston market.
“Monsters” was directed by Laurence Dunmore of bicoastal/international RSA Films for Hill Holliday, Boston. Fran McGivern executive produced for RSA with Michelle Abbott serving as producer. The DP was Salvatore Totino.
The Hill Holliday team included chief creative officer Kevin Moehlenkamp, creative director Ernie Schenck, associate creative director/art director Mike Shaughnessy, associate creative director/copywriter Jeff Baxter, executive producer Scott Hainline and assistant producer Carissa Marlowe.
Editor was Marc Langley of The Whitehouse, which has bases in Santa Monica, San Francisco, Chicago, New York and London. Colorist was Tim Masick at Company 3, New York. Brickyard VFX, Boston, handled visual effects. Soundtrack, Boston was the audio post house. Voiceover casting was done by Just Voices.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More