A man opens a huge crate in his kitchen. From it he pulls a huge dead fish, which he plops onto a nearby table. The whole fish looks like a fresh catch, but what in the world the guy will do with such a large entrée we’re not yet certain–perhaps it’s a trophy to be mounted on a wall. But if you put this up on a wall, you wouldn’t even be able to see the wall.
However, his intent becomes known when he reaches into the crate–which we assumed was empty–and pulls out something else, a live sushi chef. He hands the chef the knife that was used to pry open the crate. Indeed a month’s supply of sushi and sashimi is at hand–talk about an extravagant takeout order.
A simple two-word question is then supered on screen. It reads, “What if?” Next we see a Powerball ticket for the Oregon Lottery emerge from a machine into the scene.
“Sushi” is one of three spots in the Lotto campaign–the other two being “Keys” and “Museum.” In the former, a man drives a high-performance sports car through winding roads. But the vehicle runs out of gas. He gets out the car and then hops into another different colored high-performance automobile and resumes his exhilarating sojourn.
And in “Museum,” a woman pushes a shopping cart through an art gallery, taking the Mona Lisa off the wall and placing it in her cart.
The commercials were directed by Brian Lee Hughes of Reginald Pike, Toronto, for agency Borders Perrin Norrander, Portland, Ore.
James Davis and Josefina Nadurata executive produced for Reginald Pike, with Gwyn Fletcher serving as producer. The DP was Eric Edwards.
The agency team consisted of creative director Terry Schneider, copywriter John Heinsma, art director Kent Suter, and producer Scott Fox.
Editor was Chris Jones of DownStream, Portland. DownStream’s Jim Barrett was the colorist. Audio engineer/sound designer was Eric Stolberg of Digital One, Portland. Music composer was Charlie Campbell of Flooded Music, Portland.
Principal actors in “Sushi” were David Johnson and Mio Tadaka.
House Calls Via TV and Streamers: A Rundown of The Season’s Doctor Dramas
No matter your ailment, there are plenty of TV doctors waiting to treat you right now on a selection of channels and streamers.
Whether it's Noah Wyle putting on his stethoscope for the first time since "ER," Morris Chestnut graduating to head doctor, Molly Parker making her debut in scrubs or Joshua Jackson trading death for life on a luxury cruise, new American hospital dramas have something for everyone.
There's also an outsider trying to make a difference in "Berlin ER," as Haley Louise Jones plays the new boss of a struggling German hospital's emergency department. The show's doors slide open to patients Wednesday on Apple TV+.
These shows all contain the DNA of classic hospital dramas — and this guide will help you get the TV treatment you need.
"Berlin ER"
Dr. Suzanna "Zanna" Parker has been sent to run the Krank, which is only just being held together by hardened — and authority-resistant — medical staff and supplies from a sex shop. The result is an unflinching drama set in an underfunded, underappreciated and understaffed emergency department, where the staff is as traumatized as the patients, but hide it much better.
From former real-life ER doc Samuel Jefferson and also starring Slavko Popadić, Şafak Şengül, Aram Tafreshian and Samirah Breuer, the German-language show is not for the faint of heart.
Jones says she eventually got used to the blood and gore on the set.
"It's gruesome in the beginning, highly unnerving. And then at some point, it's just the most normal thing in the world," she explains. "That's flesh. That's the rest of someone's leg, you know, let's just move on and have coffee or whatever."
As it's set in the German clubbing capital, the whole city... Read More