A man opens a huge crate in his kitchen. From it he pulls a huge dead fish, which he plops onto a nearby table. The whole fish looks like a fresh catch, but what in the world the guy will do with such a large entrée we’re not yet certain–perhaps it’s a trophy to be mounted on a wall. But if you put this up on a wall, you wouldn’t even be able to see the wall.
However, his intent becomes known when he reaches into the crate–which we assumed was empty–and pulls out something else, a live sushi chef. He hands the chef the knife that was used to pry open the crate. Indeed a month’s supply of sushi and sashimi is at hand–talk about an extravagant takeout order.
A simple two-word question is then supered on screen. It reads, “What if?” Next we see a Powerball ticket for the Oregon Lottery emerge from a machine into the scene.
“Sushi” is one of three spots in the Lotto campaign–the other two being “Keys” and “Museum.” In the former, a man drives a high-performance sports car through winding roads. But the vehicle runs out of gas. He gets out the car and then hops into another different colored high-performance automobile and resumes his exhilarating sojourn.
And in “Museum,” a woman pushes a shopping cart through an art gallery, taking the Mona Lisa off the wall and placing it in her cart.
The commercials were directed by Brian Lee Hughes of Reginald Pike, Toronto, for agency Borders Perrin Norrander, Portland, Ore.
James Davis and Josefina Nadurata executive produced for Reginald Pike, with Gwyn Fletcher serving as producer. The DP was Eric Edwards.
The agency team consisted of creative director Terry Schneider, copywriter John Heinsma, art director Kent Suter, and producer Scott Fox.
Editor was Chris Jones of DownStream, Portland. DownStream’s Jim Barrett was the colorist. Audio engineer/sound designer was Eric Stolberg of Digital One, Portland. Music composer was Charlie Campbell of Flooded Music, Portland.
Principal actors in “Sushi” were David Johnson and Mio Tadaka.
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More