In this Spanish-language spot, a young man packs some belongings into a car. He is moving away from home, perhaps to go to college. The time is ripe for father and son to have a heartfelt talk upstairs in the boy’s soon to be former bedroom.
The man looks at his son lovingly and tells him he is going to pass on to him a family heirloom that his great grandfather gave to his grandfather and then to his father and finally to him. Now he must pass this precious gift on to his son.
The dad then proceeds to take a piece of chewed gum out of his mouth and hands it to his boy. The lad accepts it, pops it into his mouth and smiles, acknowledging that the gum still tastes great.
A message appears on screen: “The ridiculously long lasting gum. Stride.”
Luis Gerard directed the spot via production house Hocus Pocus for JWT Puerto Rico.
The JWT team included chief creative officer Jaime Rosado, art director Andres Justo, copywriter Lizette Morazzani and producer Noro Sebastian.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More