We open on an elementary school classroom where the students politely applaud at the end of a career day presentation by “Storm,” a smiling, seemingly empty-headed weatherman–a staple of today’s generation of happy talk TV news.
The female teacher asks her class if they have any questions for Storm. A young girl does, asking, “What does it take to be a weatherman?”
The response from Storm: “Perfect white teeth,” as he smiles for the students, exhibiting a bright set of pearly whites.
Yet Storm is quick to realize that his reply is a bit shallow, causing him to follow up with, “No, seriously, to succeed as a broadcast meteorologist, you need great hair. Hair people can trust.”
As we get an eyeful of his perfectly coiffed head, a boy then asks, “How do you know what the weather is going to be?”
Storm readily admits his ignorance. “Actually, I don’t.” But as a form of explanation, he ads, “Neither do any of you.”
A supered message than appears over this classroom setting: “Trust all wheel drive, not the weatherman.”
A voiceover and end tag then relate, “The All Wheel Drive sales event, now through December 1. All-wheel drive, The Stevinson Way,” followed by the logo for Stevinson Automotive, which maintains six dealerships across Colorado.
“Teeth. No, Hair” is one of three spots in a campaign directed by Sean Leman of Rehab, Denver, for agency TDA Advertising & Design in Boulder, Colo.
The creative team for TDA consisted of creative director/copywriter Jonathan Schoenberg, creative director Thomas Dooley, art director Alex Rice and copywriter Justin Horrigan.
Nathan Brown exec produced for Rehab, with Karen Beard serving as line producer. The DP was James Gardener.
Editor was David Emrich of postmodern, Denver.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More