We open on an elementary school classroom where the students politely applaud at the end of a career day presentation by “Storm,” a smiling, seemingly empty-headed weatherman–a staple of today’s generation of happy talk TV news.
The female teacher asks her class if they have any questions for Storm. A young girl does, asking, “What does it take to be a weatherman?”
The response from Storm: “Perfect white teeth,” as he smiles for the students, exhibiting a bright set of pearly whites.
Yet Storm is quick to realize that his reply is a bit shallow, causing him to follow up with, “No, seriously, to succeed as a broadcast meteorologist, you need great hair. Hair people can trust.”
As we get an eyeful of his perfectly coiffed head, a boy then asks, “How do you know what the weather is going to be?”
Storm readily admits his ignorance. “Actually, I don’t.” But as a form of explanation, he ads, “Neither do any of you.”
A supered message than appears over this classroom setting: “Trust all wheel drive, not the weatherman.”
A voiceover and end tag then relate, “The All Wheel Drive sales event, now through December 1. All-wheel drive, The Stevinson Way,” followed by the logo for Stevinson Automotive, which maintains six dealerships across Colorado.
“Teeth. No, Hair” is one of three spots in a campaign directed by Sean Leman of Rehab, Denver, for agency TDA Advertising & Design in Boulder, Colo.
The creative team for TDA consisted of creative director/copywriter Jonathan Schoenberg, creative director Thomas Dooley, art director Alex Rice and copywriter Justin Horrigan.
Nathan Brown exec produced for Rehab, with Karen Beard serving as line producer. The DP was James Gardener.
Editor was David Emrich of postmodern, Denver.
Timothée Chalamet To Receive Arlington Artist of the Year Award At Santa Barbara Film Fest
Timothée Chalamet will be honored with the Arlington Artist of the Year Award at the 40th annual Santa Barbara International Film Festival (SBIFF). Chalamet will receive the award during an in-person tribute and career retrospective on Tuesday, February 11, 2025. The evening will highlight his performances in three highly acclaimed films: A Complete Unknown (dir. James Mangold), Dune: Part Two (dir. Denis Villeneuve) and Wonka (dir. Paul King). This honor recognizes Chalamet’s unparalleled talent and his enduring impact on the cinematic landscape.
“I’m a big fan of Bob Dylan, and I was blown away by Chalamet’s transformation in A Complete Unknown. His performance is galvanizing and electrifying, especially coming on the heels of the major box office triumph earlier this year with Dune: Part Two. Truly, this is the age of Chalamet,” said SBIFF executive director Roger Durling.
Chalamet was the youngest Best Actor Oscar nominee since 1939 for his breakout role in Call Me By Your Name. He has starred in five Best Picture Oscar nominees: Call Me By Your Name, Lady Bird, Little Women, Dune and Don’t Look Up. Additional credits include Bones and All, The French Disptach, Beautiful Boy, The King and Interstellar. He is currently in production on A24 and Josh Safdie’s Marty Supreme, inspired by the late American table tennis legend Martin “Marty” Reisman.
The 40th Santa Barbara International Film Festival will take place February 4-15, 2025. Official events including screenings, filmmaker Q&As, industry panels, and celebrity tributes, will be held at SBIFF’s Riviera Theatre and its new Film Center, plus the historic Arlington... Read More