Kerry Shaw Brown via his production house Rascals & Rogues directed this client-direct spot depicting a world gone mad, with police trying to stave off rioters, fire bombs going off, ash filling the air like snow flakes.
Yet amidst this turmoil, a spark of optimism can be found as a young man and woman embrace. He is holding a bottle of Stevens Point Brewing Company’s Black Ale. While he and his gal kiss, though, a crowd control officer on horseback takes his baton and shatters the bottle. Upon realizing that his precious ale is gone, the young man becomes distraught, shrieking an emphatic “No,” which silences the crowd and seemingly brings the action all around him to a standstill. His gal saves the day, noting that “it’s not the end of the world” as she pulls out another bottle of Black Ale.
A parting tag carries the slogan, “Enjoy it while there’s still time.”
The artfully done spot with a touch of comedy is currently appearing online on the Stevens Point Brewing Company website and Youtube. It is slated to begin airing in spot market cable on Fox Sports Net this month, beginning in Wisconsin.
Director Brown is also represented by The Directors Network.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More