A dog picks up an errant ball during a street soccer game and takes off, as the players scramble after the canine but to no avail. The dog has his prized soccer ball and takes it inside a house to present to his mate, a disinterested dog.
Undeterred, the male dog goes outside to find something that will spark his intended beau. He eludes a pack of dogs after taking their stuffed animal. Again, the lovely lass isn’t impressed.’
A succession of gifts then follows–a baseball glove, a slipper, a squeeze toy–with the same result. This lady dog isn’t easily won over.
Finally our courting dog digs up a ratty old bone from a backyard and brings it to the picky canine. Finally, she’s impressed, perks up and picks up the bone.
This courtship underscores the importance of finding the right gift, paralleling that to the precision of State Street Global Advisors’ SPDR ETF financial investments.
Shot in black and white, the spot pays homage to the French film Breathless, with appropriate music to boot.
The spot was directed by the Guard Brothers of bicoastal/international Smuggler for agency The Gate Worldwide, New York. The DP was Joost Van Gelder.
The Gate ensemble included agency executive creative director/writer David Bernstein, creative director/art director Bill Schwab and producer Bob Samuel.
Editor was Chuck Willis of The Cutting Room, New York.
Visual effects house was Absolute Post, New York. Dirk Greene served as VFX supervisor/lead Flame artist for Absolute.
Composer was Darren Solomon of Big Foote, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More