Dublin, Ireland-based post house The Element asked director Colum Maguire to come up with an idea and execution that would showcase some of their expertise, including 3D & 2D animation and compositing.
The commercial is a fantasy where objects that are familiar such as cacti, a watering can and a sponge evoke a “love of water ” by inclusion of heart shapes in their texture and anatomy. The finale is the girl diving into the centre of a desert flower/oasis which again has the heart motif.
What was important from the start was that it was agreed nothing would be library footage or background–so all the elements were created or shot. Because of the differing digital formats available today, Dublin wanted to include a mixture of them. Most of the commercial was shot on RED, but also deployed were digi beta, digital stills and other elements. The animation was done on Maya and compositing was on Flame. The shoot was two days and the post took a couple of months.
Maguire is repped in the U.S. by production company Mugsy and in Ireland by production company Russell Curran.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More