Directing team The Real McCoys of Los Angeles-based Boxer Films demonstrate that even the toughest Nevadans are not immune to punishment when it comes to careless water usage in the comedic :30 “Golden Ruler,” part of a playful campaign for the Southern Nevada Water Authority out of R&R Partners, Las Vegas.
The team got their hands dirty filming this project, even stepping in front of the camera as The Real McCoys’ Nelson Cabrera served as the double for the spot’s nun character. Cabrera and Sean Mullens comprise The Real McCoys.
The spot features a grizzled, scary-looking biker welding inside his garage while, outside, his sprinklers spew water across his lawn indiscriminately. He’s interrupted by an incessant banging on the garage door and opens it to reveal an unlikely visitor: A smiling, elderly nun. “Sister Agnes?” the disbelieving biker asks. However, Sister Agnes’ demeanor suddenly turns stern as she whips out a ruler and twirls it like a nunchuck, barking: “Hands!”
Chastened, the biker submits to a severe wrist-smacking as we cut to a series of title graphics reading: “Don’t Make Us Ask You Again. It’s a Desert Out There. Water Only One Day A Week.” A voiceover conveys the web address for Nevadans to find out their watering schedule.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More