Directing team The Real McCoys of Los Angeles-based Boxer Films demonstrate that even the toughest Nevadans are not immune to punishment when it comes to careless water usage in the comedic :30 “Golden Ruler,” part of a playful campaign for the Southern Nevada Water Authority out of R&R Partners, Las Vegas.
The team got their hands dirty filming this project, even stepping in front of the camera as The Real McCoys’ Nelson Cabrera served as the double for the spot’s nun character. Cabrera and Sean Mullens comprise The Real McCoys.
The spot features a grizzled, scary-looking biker welding inside his garage while, outside, his sprinklers spew water across his lawn indiscriminately. He’s interrupted by an incessant banging on the garage door and opens it to reveal an unlikely visitor: A smiling, elderly nun. “Sister Agnes?” the disbelieving biker asks. However, Sister Agnes’ demeanor suddenly turns stern as she whips out a ruler and twirls it like a nunchuck, barking: “Hands!”
Chastened, the biker submits to a severe wrist-smacking as we cut to a series of title graphics reading: “Don’t Make Us Ask You Again. It’s a Desert Out There. Water Only One Day A Week.” A voiceover conveys the web address for Nevadans to find out their watering schedule.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More