A bespectacled audiologist named Dr. Smith introduces himself to us. He comes out from behind his desk and walks to an examination table. He points to a nearby watermelon, noting that a person is “a soundaholic” if he wonders what the melon would sound like if dropped from a 36-story building, or if he hears a skidding car and identifies the noise as registering as a B flat musically. For the latter example, Dr. Smith points to a tire.
A soundaholic, says Dr. Smith, sees a rooster and a bird and wonders if one thinks the other can’t sing well. Pointing to a flip chart containing drawings of different people, Dr. Smith notes that soundaholics “are everywhere.” He hesitates momentarily when one of the pictures resembles him. Dr. Smith then identifies the definitive sign someone is a soundaholic–the wearing of a Sony MP3 Walkman. Consider the soundaholic the way you would a relative, for they’re human too, says the compassionate doctor. With a shot of Dr. Smith dancing to the music on his Walkman, the website address www.feeleverysound.com is supered on screen.
Eric Steinman of Trio Films, Los Angeles, directed “Doctor”–one of three virals which gained airtime in Southeast Asia–for Young & Rubicam, Singapore. “Doctor” and a second spot, “Calvin,” have created a buzz, gaining fans in the U.S. on YouTube.
The agency team included creative director Rowan Chanen, art director Rudino Bin Kassim and producer Kim Lim.
Taylor Ferguson and Erin Tauscher executive produced for Trio, with John Marx serving as producer. The DP was Kip Bogdahn.
Editor was Ira Kline of Union Editorial, Los Angeles.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More