This tongue-in-cheek viral (http://stopwritingonmywall.com/) takes us deep into the world of social media addicts. Frank Devos of Caviar directed the three-minute comic piece for Sony VAIO W Series out of Brussels agency NASCOM.
The viral documents a Social Media Addicts Association (S.M.A.A.) meeting in which “addicts” divulge their darkest Twitter, Facebook and MySpace-related secrets. “S.M.A.A. Meeting” opens on several members admitting in various ways how social media has caused them to “lose everything.” We then cut to a young man “sharing” with a group of fellow addicts, “I’m Mark. I have 700 friends on Facebook. I’ve got one special friend– we’ve been chatting for over a month-and-a-half now…the past few weeks she hasn’t been replying as often as she did– and I poked her earlier in the week and so far she hasn’t poked back.”
Mark shifts in his shoes awkwardly before the group leader steps up to thank him for sharing. The group leader turns back to the others and spots another man on top of a bench, literally writing on the wall.
The leader barks, “Matt! Matt! Stop writing on the wall please. Look, I know it’s hard.” Matt droops his head and mopes back to his seat.
The leader asks for another speaker–no takers–so he motions to a quiet girl who steps up and introduces herself as Newblood22. She states, “I haven’t accepted any new friend requests in three days and I didn’t publish any new pictures of my cat either.” The scene then cuts to her crying as she guiltily confesses, “But I did open two new Twitter accounts.”
The leader cuts her off sympathetically, “The important thing is that you’re trying, right?” All of the members are then invited to join in a group hug and shout their mantra, “Log out, shut down, get out!” repeatedly.
Mid-chant, the leader’s gaze shifts to a distracted young man in back playing on his computer. “Hold it, hold it. Frank? Frank what are you doing? Are you on your Twitter account?” asks the group leader.
Clearly Frank has strayed. The leader goes on, “I’m really disappointed in you Frank.” Frank looks down in shame and mumbles, “Sorry.” The viral ends with the group leader facing the camera threatening, “And don’t even think about putting that on the Internet!” The spot cuts to a Sony VAIO W laptop and super which reads, “VAIO W Series: Not Approved By SMAA.”
Stephane Leborgne was creative director/copywriter for NASCOM.
Director Devos also was a writer. Devos’ support team at Caviar included executive producer Dieter Lebbe and producer Geert De Wachter. Gerd Schelfhout was the DP.
Editor was Gert van Berckelaer of Belgium shop Dandv.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More