This spot provides an honest athlete’s POV as he encourages cheaters ranging from the Vaseline-loaded up baseball pitchers to the tennis player who calls a ball out when it’s in, to those jocks who shoot up with anabolic steroids and other performance-enhancing concoctions.
After seeing all these athletes who lack character do whatever it takes to get an edge, the camera reveals our clean athlete wearing SKINS compression sportswear. The state-of-the-art apparel gives the man a legal edge and he wants to take on any and all who try to beat him through illicit means. After all, he loves the competition, particularly when outfitted with SKINS, which allows him to “cheat legal.”
“Cheats” was directed by Noah Marshall of The Sweet Shop for Sydney agency The Furnace. The DP was John Toon.
Editor was Auckland-based Tim Mauger.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More