This spot opens like a beauty product demo, as we see a woman applying a skincare créme to her face. On the bottom left of the screen, an understated super simply reads, “Day 1.”
The assumption is that we will see the remarkable improvement in the woman’s complexion as a result of this miracle cream as we move onto subsequent days. The only fleeting though unsettling observation is that this woman already has a perfect complexion. How could it get any better?
Next we see “Day 3” and the woman looks slightly worse, with the start of some subtle dark rings below her eyes.
By “Day 5,” severe patches of acne have broken out on her face yet she continues to rub the créme on her forehead and cheeks.
On “Day 7,” what had been acne now looks much more like open sores. Yet she still dutifully applies the créme.
A voiceover asks, “What’s the secret to this woman’s transformation?” At that point, we see the answer in the form of the word “Racism” which is the label on the jar containing the “beauty” créme. The voiceover continues, “The more you apply it, the uglier you get.”
A super identifies the sponsor, UN.ORG, and the related occasion, the United Nations’ “Week of Solidarity with the People’s Struggle Against Racism and Racial Discrimination.”
“Skincare” was directed by Tim Gibbs via 8 Commercials, Sydney, for Saatchi & Saatchi, Sydney. (Gibbs is repped stateside by Mirror Films, Hollywood.) Mike Vanderfield was executive producer/producer for 8 Commercials. The DP was Graeme Wood.
The agency team consisted of creative director David Nobay, copywriter Tim Hall, art director Noah Reagan and producer Karen Bryson.
Editor was Peter Barton of Post Office, Sydney. Online editor was Drew Downes of Post Modern, Sydney. Colorist was Ben Eagleton of The Lab, Sydney. Audio post mixer was Simon Lister of Nylon, Sydney.
Principal actress was Elisa Sommet.
The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit
The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.
At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.
Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.
Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.
"With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."
Allred said she's ready to prove that Hutchins had a close relationship... Read More