A man peels carrots in what looks like a soup kitchen. He carries a cutting board on which sit a bunch of peeled whole carrots, walks across the kitchen and dumps them into a boiling pot.
This mundane slice of life, though, takes on a glamour all its own as the man turns to face the camera. A super says it all: “Volunteering is Sexy,” followed by the suggestion, “Give A Day to S.F.”
The spot is then tagged with the Web site address sfconnect.org.
Part of a multimedia campaign, “Kitchen” came out of Goodby, Silverstein & Partners, San Francisco, to help encourage every San Francisco resident to volunteer just one day to charitable work via the nonprofit organization SF Connect–a commitment which will build a stronger community.
“Kitchen” is one of three TV spots in the package directed by Stephanie Green who subsequently signed with Little Minx, a shop in the bicoastal/international RSA family of companies, for representation in the U.S. and the U.K.
Production company on the job was the agency’s in-house arm GSP Post. Kevin Richey was the DP.
The agency creative team included creative director Jeff Goodby, associate creative director/copywriter Ronny Northrop, art director Nancy King and broadcast producer Brian Coate.
Editor was Daniel Truog of Barbary Post, San Francisco.
The TV spots unfold to the tune of the licensed track from Nina Simone, “Do I Move You.”
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More