A man peels carrots in what looks like a soup kitchen. He carries a cutting board on which sit a bunch of peeled whole carrots, walks across the kitchen and dumps them into a boiling pot.
This mundane slice of life, though, takes on a glamour all its own as the man turns to face the camera. A super says it all: “Volunteering is Sexy,” followed by the suggestion, “Give A Day to S.F.”
The spot is then tagged with the Web site address sfconnect.org.
Part of a multimedia campaign, “Kitchen” came out of Goodby, Silverstein & Partners, San Francisco, to help encourage every San Francisco resident to volunteer just one day to charitable work via the nonprofit organization SF Connect–a commitment which will build a stronger community.
“Kitchen” is one of three TV spots in the package directed by Stephanie Green who subsequently signed with Little Minx, a shop in the bicoastal/international RSA family of companies, for representation in the U.S. and the U.K.
Production company on the job was the agency’s in-house arm GSP Post. Kevin Richey was the DP.
The agency creative team included creative director Jeff Goodby, associate creative director/copywriter Ronny Northrop, art director Nancy King and broadcast producer Brian Coate.
Editor was Daniel Truog of Barbary Post, San Francisco.
The TV spots unfold to the tune of the licensed track from Nina Simone, “Do I Move You.”
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More