Arni & Kinski of aWHITELABELproduct directed this spot which suggests much without showing anything–only the reactions of neighbors to noises emanating from the abode of an unseen owner of a Sealy Posturpedic.
One such neighbor is a woman who looks and listens wistfully at presumably the hot sexual antics going on next door as she looks at her husband fast asleep next to her in bed. Next we see an elderly couple upset at the racket being made in the apartment above them. And finally we see a couple of guys with their ears propped on drinking glasses placed against the wall so that they can get a better listen at exactly what’s going on next door.
A tagline then appears which reads: “It’s better on springs. Whatever you do in bed, Sealy supports it.”
Agency is the recently opened Arcana Academy in Los Angeles.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More