Arni & Kinski of aWHITELABELproduct directed this spot which suggests much without showing anything–only the reactions of neighbors to noises emanating from the abode of an unseen owner of a Sealy Posturpedic.
One such neighbor is a woman who looks and listens wistfully at presumably the hot sexual antics going on next door as she looks at her husband fast asleep next to her in bed. Next we see an elderly couple upset at the racket being made in the apartment above them. And finally we see a couple of guys with their ears propped on drinking glasses placed against the wall so that they can get a better listen at exactly what’s going on next door.
A tagline then appears which reads: “It’s better on springs. Whatever you do in bed, Sealy supports it.”
Agency is the recently opened Arcana Academy in Los Angeles.
Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?
Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.
The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.
As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."
"Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.
Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.
"I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.
Q: What have you learned from "Squid Game"?
HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.
Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?
HWANG: I'm afraid to talk... Read More