This spot spoofs hair restoration commercials, comparing the embarrassment of balding to that of having a lawn with thin, patchy grass.
We open on a guy who is clearly frustrated, admitting that he suffers from thinning grass just like his father and grandfather. He tried everything, including watering more, but to no avail.
Finally he tried Scotts Canada’s Turf Builder Lawn Fertilizer, transforming his patchy lawn into one boasting thick, luxuriant grass, as before and after pictures attest. And because of Turf Builder’s absorbent qualities, he was able to fill out his lawn using less water.
His happy wife is laid out on the front lawn, running her hands through the thick grass.
“Water Smart” is one of three spots in the campaign directed by Craig Brownrigg of Radke Film Group, Toronto, for agency zig, Toronto.
The zig creative team included executive creative director Martin Beauvais, art director Allan Mah, copywriter Jason Buback, team leader Natalie Calderon and producer Dena Thompson.
Scott Mackenzie exec produced for Radke with Kevin Hinds serving as line producer. The DP was Stoeps Langensteiner.
Editor Was Brian Williams of Panic & Bob, Toronto.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More