The initial P.O.V. in this spec spot–looking up through toilet bowl water–is a bit of an eye opener. And our sight for moist eyes is a pair of kids–a little boy and his “big” sister.
The spot then shifts to a more conventional perspective of capturing the two children in the bathroom, standing in front of and gazing into the toilet.
“I’m sorry you have to go to heaven Sammy,” says the lad, holding a goldfish in his hand.
“I’ll miss you,” affirms the girl.
“We’ll miss you forever,” nods the boy.
As Sammy is dropped into the toilet, the girl adds, “Don’t forget to give us a call tonight”–at which point she plops a cellular phone into the bowl and flushes.
A voiceover relates, “Misplace your phone? Skip the grieving process with a great deal on the coolest new phone at Cingular.”
Jazzy product shot motion graphics of Cingular cell phones appear on screen. The spot then takes us to the kitchen were the two kids are with their mother.
“Mom, did Sammy call yet?” asks the girl.
“What?” responds the mom in a voice tinged with both bewilderment and disbelief.
An end tag contains the Cingular logo, accompanied by the slogan, “Raising the bar.”
Bill Kelman of Apache Films, Venice, Calif., directed the spec piece, which was conceived by creative directors Jonathan Emmerling and Steve Giraldi. Art director was Rebecca Bloom.
Robbie Howard produced, with Kelly Koskella serving as co-producer. The DP was Damien Collier. Production designer was Irwin Mehlman, with Rebecca Bloom the art director.
Editor was Ryan Wick. Colorist was Nadeem Chawdhry of Filmworks/FX, Santa Monica. Motion graphics/effects artist was Alan Chamberlain. Audio post mixer/sound designer/composer was Ben Davis of Ben Audio, Venice.
Principal actors were Carissa Bodner, Nolan Gould and Kristin Pfeifer. There was no actual goldfish; it was a rubber fish that Kelman bought at a magic store.
Searching for spec concepts, Kelman linked up with creative directors Emmerling and Giraldi via wheresspot. Emmerling and Giraldi are creatives at Gotham, New York, but they did this project independent of the agency.
The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit
The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.
At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.
Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.
Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.
"With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."
Allred said she's ready to prove that Hutchins had a close relationship... Read More