This spot takes us on two parallel tracks–moving back and forth between a man fishing off a dock in a lake, and another who’s piloting his amphibious aircraft.
While one fishes in a serene setting, the other loads his plane and flies over varied terrain before finally soaring above the lake. But the large metal Rimowa case he’s put aboard his plane is knocking against a loose door.
Meanwhile a bear gets scent of the fish caught by our intrepid fisherman. The bear approaches unbeknownst to the man.
Luckily the large case breaks through the plane door and bounces on the lake’s surface twice, bounding over the head of the fisherman and hitting the bear who’s just a few feet behind him. The bear is knocked into the lake, saving the fisherman from what would have been a most dangerous confrontation.
A parting product shot of the Rimowa sturdy metal container is accompanied by the slogan, “Every case tells a story.”
“Lake” was directed by Harry Patramanis via Production International, Hamburg, for agency Coffein Agentur fur arkekommunikation GmBH, Dusseldorf. (Patramanis’ stateside roost for commercials is Los Angeles-headquartered Form.)
Agency creative directors were Andreas Beckmann and Gunnar Eicker, with Martina Heckner serving as producer.
Producing for Production International were Reinhard Gedack and Sabine Schroder.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More