Superstorm Sandy helped highlight how the American Red Cross provides disaster relief to people in need.
But the Red Cross and its army of volunteers are actually, quietly, active every day, doing much much more than just disaster relief: from saving lives through blood donations, to teaching CPR skills, comforting families living through house fires or floods, and bringing military families back together when they need it most. And they’ve been doing this for more than 130 years.
And who better to tell this story than the families themselves – people whom the Red Cross has helped, and who passionately want to give back.
Which is exactly what the American Red Cross “Stories Project” is all about. BBDO New York sent people a simple kit with a camera, and some tips for how best to depict their story. In fact, in the true spirit of giving, the cameras were provided at cost by Sony; and shipping services were donated by FedEx.
People bravely opened their hearts, sharing stories that are inspiring, tragic, uplifting and unbelievable…more than two dozen stories to date and counting, from 23 states, over 250 hours of filming and a year in the making. With no director. And no script.
The “Storytellers” trailer drives traffic to www.redcross.org to view a sampling of these many stories.
These are the stories of the American Red Cross. It’s humanity at its purest.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More