This animated spot dips us into the drink as a voiceover relates that oceans, rivers and lakes might seem like vast sources of H2O but the reality is that they’re 97.5 percent salt water and only 2.5 percent fresh water.
The camera takes us deep into the body of water, revealing fish and other forms of life. Next we’re lakeside where flora and fauna are in abundance as we hear about Royal Bank of Canada’s (RBC) funding of its Blue Water Project designed to develop new sources of fresh water which is essential to life.
A parting message on screen urges us to “Protect Water,” accompanied by the website address rbc.com/bluewater.
Convert directed the :60 via The Ebeling Group, New York, for BBDO Toronto. The Ebeling Group/Convert team included creative director Rich Scurry, executive producer Mick Ebeling and producer Amy Fahl. Animators were Karolina Sobecka, Joshua Harvey and Scurry. The latter additionally served in a design capacity with designer/illustrator Jon Klassen.
The creative ensemble from BBDO Toronto included creative director Linda Carte, copywriter Rachel Abrams and producer Megan Flett.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More