To the tune of the Rolling Stones’ “You Can’t Always Get What You Want,” this spot for Simon Malls–one of three in a campaign directed by Bruce Hurwit of Crossroads Films, bicoastal, Chicago and London–shows a succession of people receiving what are clearly the wrong gifts.
We start with a young woman who has a large car tire on her lap–on which a bow is affixed. Then we see a balding man quizzically holding an electric hair dryer. Next a young male receives a pair of skimpy boxer shorts–with the word “Thursday” on them–from an older woman who is presumably his mom. The last recipient is a matronly looking woman sitting in what looks like the study of a mansion. Also in the room is her husband who triumphantly heralds the gift he’s given her: a pair of fuzzy bunny slippers.
As the lyrics change to point out that sometimes you get “what you need,” we see each gift recipient instead get something worthwhile and appropriate–a gift card for the many shops at Simon Malls.
The campaign was created by a creative team at Publicis, Indianapolis, that included executive creative director Lloyd Wolfe, associate creative director/art director Larry Jarvis and producer Kait Gaskey.
Camille Taylor and Carole Hughes executive produced for Crossroads, with Coni Lancaster serving as producer and Jay Spangler as production supervisor. The DP was Giorgio Scali. Editor was Mike Coletta of 89 Editorial, New York.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More