An incarcerated elderly man finds the key to his freedom in a cake baked by his wife. But instead of the obligatory metal file, hidden in the cake is a bottle of Tylenol Arthritis Pain.
Prior to receiving the cake, the prisoner strains just to slowly get through his daily chores. He is in obvious pain. You can even see the effort it takes for him to carry the cake back to his cell. Once there, he waits ’til no one’s around, digs his hand into the cake and pulls out the Tylenol.
Turns out the medicine is good for everything that ails him. The final scene shows the once frail senior citizen hiding in a laundry bag nestled in the bed of a truck that makes its way outside the prison. He is free–and spry enough to enjoy his new found freedom.
This :30, titled “Freedom,” was directed by Stacy Wall of bicoastal Epoch Films for MacLaren McCann, Toronto. Production companies on the job were Epoch and Toronto-based Blink Pictures. Doug Halbert executive produced for Epoch; his counterpart at Blink was Kate Hunter-Badger. The producer was Jeff McDougall of Blink. The DP was Robert Yeoman.
The agency team consisted of creative director/writer Andy Manson, creative director/art director Kerry Reynolds, and producer Sarah Michener.
Editor was David Baxter of Panic & Bob, Toronto. Online editor was Naveen Srivastava, also of Panic & Bob. Lucy O’Neill was online producer.
Colorist was Gary Chuntz of Notch, Toronto. Audio post engineer was Vlad Nikolic of Silent Joe/Orange Studios, Toronto. Music and sound design were done by Massive Music, New York.
Principal actor was Idolo Ainobile.